Singular or Plural Keyword in Domain Name?

[Mayas]

Hi

Just a simple question:

My keyword is server or servers and singular plural both domains are available.

Does google rank domain names containing "servers" higher than names with just "server", or does google automatically convert the plural ending into singular?

Should i select servers or server ?

T H A N K S

 

[Nookie Monster]

Think about the uses of the two words. Servers would denote web hosting, while server might return waiters/waitress etc.

HTH

 

[Mayas]

Think about the uses of the two words. Servers would denote web hosting, while server might return waiters/waitress etc.

HTH

Oh i forgot the meaning of server and was thinking as a single server ... lol

T H A N K S

 

[Mayas]

More advice please.

 

[eb0la]

Buy both.
The singular keword domain will get broad search traffic. The other will serve you to bring exact search ranking to the singular one.

Enjoy!

Hi

Just a simple question:

My keyword is server or servers and singular plural both domains are available.

Does google rank domain names containing "servers" higher than names with just "server", or does google automatically convert the plural ending into singular?

Should i select servers or server ?

T H A N K S

 

[JenniferMartin]

Exact Domain Match is only a one parameter of SEO, you can buy any or both. My advise is to make sure that your OnPage Optimization as well as OffPage Optimization should be good enough to beat any compititor.

Most probably in next google update EMD will loose the advantage

 

[unmark]

To buy both is definitely the best option. But if you have to choose - go with the one that feels more comfortable in natural speech.
And by the way, which version is used more often as a search term?
But overall - normally the plural is a business.
You might see that the singular is preferred in searches but for a business the plural is most likely the way to go.