Pripod
Regular Member
- Feb 8, 2010
- 221
- 35
I have read quite a few cease and desist stories on BHW, but none have ever touched upon the following issues. I have a long story to tell, and quite a bit of evidence to share. Overall, I would just like to know what all of you would do in my shoes.
It all started 2.5 years ago when I created a product for customizing a very cutting edge brand. For pretend, let call my brand "GooWalk" (Google + Walk). So, in the beginning, Google (not really Google of course) showcased my product and used it for internal marketing. The product got several positive write ups, and Google even suggested that it's followers buy it. With time, more positive Google corporate blog posts followed and this major brand also supported my brand on it's company Twitter account.
Fast forward 2.3 years. I notice that someone from the GooglePlex had purchased a version of "GooWalk" by checking on "Service Provider" tab on Analytics and geolocated it to Silicon Valley (not really Silicon Valley). Then I got curious... What purpose would they have in buying a version of "GooWalk"??? I then searched the name of the person who had purchased GooWalk. Turns out that the name links back to a Trademark Attorney who happened to be on located within the GooglePlex when he bought it. He was a consultant who did not work directly for Google, and also spent 30 minutes clicking around the very small site during his visit to the GooglePlex
From here, I went on the counter offensive. I announce his purchase on my Facebook and Twitter feeds (both over 10,000), and said that I was "very happy" that someone form "Google" had bought it. (This told them that if they did something else, I would also announce it on these feeds.) Also, it worked to keep things friendly as I played the ignorance card.
After this, I no longer received traffic from this GooglePlex service provider. Before this, I had been receiving traffic daily from the GooglePlex service provider according to my analytics. I also got in contact with a trademark lawyer and he told me to expect a cease and desist within a month. It's now been 6 weeks. My lawyer told me that they might serve this cease and desist by proving that there was a likelyhood that someone might mistake "Google" for "GooWalk". If they could prove this, they could technically shut me down.
About 3 weeks ago it all became clear what was going on. Google (fake name) was coming out with their own version of Google Walk. I was now no longer a nifty little accessory, but rather a competitor.
From this I have a few big questions for you all:
1) Are 301 redirects of .coms containing a brand names against the rules? For example: If I also owned GoogleWalk.com and had it redirecting to GooWalk.com is there any rules against this? Obviously, Googlewalk.com by itself is a no-no but I don't think anything is against a redirect. Otherwise, why would Facebook.com not shut down Facebok.com. For those of you who have not experienced this, when you accidentally type Facebok.com you get redirected to a spammy survey on an entirely unrelated URL.
2) If a big brand publicly supports your brand for 2 years, can they then change their mind and then come after you on the basis of of your brand name? Seems a bit silly that they would wait so long.
3) Is all of this worth it for only 5-10k profit per year? As I begin working on new projects I am not seeing the % in it.
I really appreciate your guys feedback, and look forward to hearing from you. Cheers!!! =)
It all started 2.5 years ago when I created a product for customizing a very cutting edge brand. For pretend, let call my brand "GooWalk" (Google + Walk). So, in the beginning, Google (not really Google of course) showcased my product and used it for internal marketing. The product got several positive write ups, and Google even suggested that it's followers buy it. With time, more positive Google corporate blog posts followed and this major brand also supported my brand on it's company Twitter account.
Fast forward 2.3 years. I notice that someone from the GooglePlex had purchased a version of "GooWalk" by checking on "Service Provider" tab on Analytics and geolocated it to Silicon Valley (not really Silicon Valley). Then I got curious... What purpose would they have in buying a version of "GooWalk"??? I then searched the name of the person who had purchased GooWalk. Turns out that the name links back to a Trademark Attorney who happened to be on located within the GooglePlex when he bought it. He was a consultant who did not work directly for Google, and also spent 30 minutes clicking around the very small site during his visit to the GooglePlex
From here, I went on the counter offensive. I announce his purchase on my Facebook and Twitter feeds (both over 10,000), and said that I was "very happy" that someone form "Google" had bought it. (This told them that if they did something else, I would also announce it on these feeds.) Also, it worked to keep things friendly as I played the ignorance card.
After this, I no longer received traffic from this GooglePlex service provider. Before this, I had been receiving traffic daily from the GooglePlex service provider according to my analytics. I also got in contact with a trademark lawyer and he told me to expect a cease and desist within a month. It's now been 6 weeks. My lawyer told me that they might serve this cease and desist by proving that there was a likelyhood that someone might mistake "Google" for "GooWalk". If they could prove this, they could technically shut me down.
About 3 weeks ago it all became clear what was going on. Google (fake name) was coming out with their own version of Google Walk. I was now no longer a nifty little accessory, but rather a competitor.
From this I have a few big questions for you all:
1) Are 301 redirects of .coms containing a brand names against the rules? For example: If I also owned GoogleWalk.com and had it redirecting to GooWalk.com is there any rules against this? Obviously, Googlewalk.com by itself is a no-no but I don't think anything is against a redirect. Otherwise, why would Facebook.com not shut down Facebok.com. For those of you who have not experienced this, when you accidentally type Facebok.com you get redirected to a spammy survey on an entirely unrelated URL.
2) If a big brand publicly supports your brand for 2 years, can they then change their mind and then come after you on the basis of of your brand name? Seems a bit silly that they would wait so long.
3) Is all of this worth it for only 5-10k profit per year? As I begin working on new projects I am not seeing the % in it.
I really appreciate your guys feedback, and look forward to hearing from you. Cheers!!! =)
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