different kw for articles

[Nato1]

i started a review site, let's say it is for golf clubs. my main kw is "golf club reviews".
i have 10 articles on my site.
each one is about a different golf club, let's say "golf club brandname A review", "golf club brandname B review" and so on. each article is seo optimized for my main kw "golf club review".
but now i am wondering if that is the wrong strategy? should every article tackle a different kw? like "golf club test", "golf clubs", "golf club whatever", "golf club brandname A"....
or is there an advantage to tackle my main kw with all ten articles?
if it is not the best strategy, should i just change my articles up or write new ones for the other kw?

 

[gedavies40]

i started a review site, let's say it is for golf clubs. my main kw is "golf club reviews".
i have 10 articles on my site.
each one is about a different golf club, let's say "golf club brandname A review", "golf club brandname B review" and so on. each article is seo optimized for my main kw "golf club review".
but now i am wondering if that is the wrong strategy? should every article tackle a different kw? like "golf club test", "golf clubs", "golf club whatever", "golf club brandname A"....
or is there an advantage to tackle my main kw with all ten articles?
if it is not the best strategy, should i just change my articles up or write new ones for the other kw?

Presumably you have a summary page which links out to the article pages which in turn link back to it. If you're trying to rank for the term "Golf Club Review" (or whatever) then the summary page should be the target and the articles linking to it will add relevance to the target page. It would be counter productive to try and rank separate pages for the same keyphrase. Also I would vary the key text in your articles e.g. "review of golf clubs". As far as using alternative words, pick ones that are synonymous with the keyword; you can find these by putting your keyphrase into the Google search tool and seeing what synomyms come up.

 

[Nato1]

thanks for the advice!
i have a fixed main page with a top ten ranking chart and summaries of my articles. i want this page to be ranking in google, not my articles but so far a couple of my articles are ranking for the different kw's.