SEO is not actually DEAD. But there are many discovery layers right now. Google rankings are no longer the only visibility metrics.
AI has definitely impacted information keywords, especially definitions, comparisons, and how-tos type of content. But transactional and commercial intent SEO still have strong value.
What is trending right now is GEO and AEOs, entity consistency, structured data, answering content, credible third-party mentions, and topical authority.
The biggest mistake now SEOs are making is purely focusing on organic searches. AI answers can reduce clicks even even when you rank #1. Lol. You must segment branded, non-branded queries, and also monitor impressions and CTR in GSC, and connect Google Analytics with CRM for better results.
For commercial sites, local SEO, product pages, comparison keywords and high intent long-tail keywords, although still perform well with SEO. I will focus on 500 qualified visitors rather than generating 10,000 informative visitors with zero conversion right now.