Different use case, same lesson. I run a contracting company, and AI drafts a lot of my business writing now: client emails, proposals, follow-up texts. Nothing goes out without me reading it, and the places worth checking are always the same three:
- Numbers and dates. AI will happily round a price or move a deadline.
- Promises. It adds "we'll have that to you tomorrow" when nobody agreed to tomorrow.
- Tone with a specific person. It writes to a generic client, not the one who's already frustrated about a delay.
For SEO content I'd guess the split is the same: let AI do the structure and the first pass, and spend the human time on facts and the parts only you know.