My Ad Network Numbers Don't Match My Tracking

[kalebzone]

Hi guys,

I noticed something odd with one of my PPC campaigns. The network is showing around 500 clicks, but my tracking tool is showing muchh less traffic. I know the numbers may not match exactly, but this diffrence seems quite big.
I am trying to figure out where the missing clicks are going. has anyone else seen a gap like this between the ad network and their tracking?

 

[app_pilot]

Hi guys,

I noticed something odd with one of my PPC campaigns. The network is showing around 500 clicks, but my tracking tool is showing muchh less traffic. I know the numbers may not match exactly, but this diffrence seems quite big.
I am trying to figure out where the missing clicks are going. has anyone else seen a gap like this between the ad network and their tracking?

true. tracking gaps this big mean bots or ad network click fraud before the script even loads.
try filtering out the junk traffic and also do check your tracker settings.

 

[MarketSellCap]

A small gap is normal, but a big one usually means redirects, blocked tracking scripts, bots, or tracking setup issues. I’d compare server logs with both platforms first.

 

[LunarWaffle]

Look at which traffic source has the biggest gap. That can help you find where the problem is.

 

[SwissExplorer]

I think a small gap is normal but 500 vs much less is worth checking and alsoo check the tracking link or redirects and whether the tracker is filtering some traffic.