AI Content - The Problem Isn't AI

martinbrook

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There's a lot of debate around AI content, but I think people are focusing on the wrong problem.​


The biggest issue isn't whether AI wrote something.

The problem is whether the final article says anything worth reading.

I've tested AI for research, outlines, first drafts, comparisons, FAQs, and content expansion.

The worst results were always when I treated the generated output as the final product.

The better workflow has been:

research → outline → AI draft → fact checking → editing → adding original information → final human pass.

Especially in competitive niches, generic AI writing is incredibly easy to recognize.

What made the biggest difference for me was adding things that weren't already repeated across the SERP.

Examples, observations, actual comparisons, original screenshots, and specific details.

Has anyone here found a good workflow for using AI without ending up with the same article everyone else is publishing?
 
Yes, Martin I agree with what you have shared about AI content. To create good domain authority, original research, value added content uniqueness is necessary which will be created only with the original human written content. Original written text content will always survive in long run as compared to auto-generated AI content.
 
As of today, 100% of all content that i have on my site is AI. Ranking, and converting.
 

There's a lot of debate around AI content, but I think people are focusing on the wrong problem.​


The biggest issue isn't whether AI wrote something.

The problem is whether the final article says anything worth reading.

I've tested AI for research, outlines, first drafts, comparisons, FAQs, and content expansion.

The worst results were always when I treated the generated output as the final product.

The better workflow has been:

research → outline → AI draft → fact checking → editing → adding original information → final human pass.

Especially in competitive niches, generic AI writing is incredibly easy to recognize.

What made the biggest difference for me was adding things that weren't already repeated across the SERP.

Examples, observations, actual comparisons, original screenshots, and specific details.

Has anyone here found a good workflow for using AI without ending up with the same article everyone else is publishing?
I agree with the main point: AI isn't the problem; commodity content is. Google explicitly says AI-assisted content can perform well when it is useful, original, accurate, and people
The workflow I'd use is AI for research/structure → human expertise → original examples/data → fact-checking → final editing. The biggest differentiator is adding something the existing SERP doesn't already have.
 
You got it all perfectly. I think AI is actually making humans sloppy and bringing out the worst in us. We now lack the will to use the human touch to make the needed difference. I agree with your workflow method since I use same Myself
 
I use AI for drafts and research too, but I never treat the output as finished content. Adding real examples, screenshots, and your own observations makes a noticeable difference. For me, AI is great for speeding things up, but the human input is what makes the article worth reading.
 

There's a lot of debate around AI content, but I think people are focusing on the wrong problem.​


The biggest issue isn't whether AI wrote something.

The problem is whether the final article says anything worth reading.

I've tested AI for research, outlines, first drafts, comparisons, FAQs, and content expansion.

The worst results were always when I treated the generated output as the final product.

The better workflow has been:

research → outline → AI draft → fact checking → editing → adding original information → final human pass.

Especially in competitive niches, generic AI writing is incredibly easy to recognize.

What made the biggest difference for me was adding things that weren't already repeated across the SERP.

Examples, observations, actual comparisons, original screenshots, and specific details.

Has anyone here found a good workflow for using AI without ending up with the same article everyone else is publishing?
I think the biggest thing is not letting AI make all the decisions. I like using it to get things started, but I still want the final article to sound like something I'd actually write.
 

There's a lot of debate around AI content, but I think people are focusing on the wrong problem.​


The biggest issue isn't whether AI wrote something.

The problem is whether the final article says anything worth reading.

I've tested AI for research, outlines, first drafts, comparisons, FAQs, and content expansion.

The worst results were always when I treated the generated output as the final product.

The better workflow has been:

research → outline → AI draft → fact checking → editing → adding original information → final human pass.

Especially in competitive niches, generic AI writing is incredibly easy to recognize.

What made the biggest difference for me was adding things that weren't already repeated across the SERP.

Examples, observations, actual comparisons, original screenshots, and specific details.

Has anyone here found a good workflow for using AI without ending up with the same article everyone else is publishing?
yes, ai treated as workflow accelerator not editor but real value comes from adding original insights , data and serp gaps.that's what be the content become another generic ai article.
 
Tried creating a content writing team with Paperclip.
One does research and outlines the article paragraphs. I noticed it writes the structure of the article much better than the article if trying to one-shot it. He also adds images placeholders, and trigger the image agent. It should have a well defined skill adjusted to your niche, so it will create "unique" paragraphs.
Second writes the article. Notably, to aim for 7-9 Flesch-Kincaid grade level, to avoid overuse of AI specific terms. Choose a writing skill of your own, there are plenty.
Than the article goes to a SEO Technical agent with SEO skills, and iterates 2 cycles back and forth to the writer to adjust it.
In paralel, another agent was triggered by the first agent with a list of images that needs to be gathered online(from sites like pexels) and generate relating images, in proportions of 50/50.

It might sound as an overkill, but the results are pretty good. It takes around 30 minutes to setup, and a while to polish it based on the results, but works on autopilot later.
It won't pass zerogpt AI content detector, but it turns out it doesn't matter as much as everyone thought.
 
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