Pinterest Ads: Good cold traffic, but retargeting is absolute trash.

[Goblin Shark]

Hey

Testing Pinterest ads for a women's fashion brand (US market).

The initial traffic from search and browse pins looks amazing. People are adding to cart and spending time on the site. But my retargeting campaigns on Pinterest are getting zero impressions or just not spending the budget at all.

Is the Pinterest tag pixel just buggy, or is the audience size too small for their system to optimize?
Thanks

 

[shinzy997]

Hey

Testing Pinterest ads for a women's fashion brand (US market).

The initial traffic from search and browse pins looks amazing. People are adding to cart and spending time on the site. But my retargeting campaigns on Pinterest are getting zero impressions or just not spending the budget at all.

Is the Pinterest tag pixel just buggy, or is the audience size too small for their system to optimize?
Thanks

I’ve seen this happen with Pinterest retargeting. If cold traffic is getting good engagement but retargeting has zero impressions, I’d check the audience size and whether the tag is actually recording the right events first. Also give the audience some time to build, small retargeting pools can struggle to spend even when the pixel is working fine.

 

[unknownliw]

Might be the audience size more than the tag. Pinterest can be pretty slow with small retargeting pools.

 

[MysticTide]

Try broadening the retargeting window and audience, small pools often dont get enough delivery.

 

[theblackman]

Try making the retargeting window bigger, like 30 or 60 days, and see if delivery starts.