Do you get better results from organic or paid social media traffic?

[Marina Aff2Day]

Which option brings you higher quality leads and better conversion rates? Is paid traffic worth the investment? It would also be interesting to know which social media platforms work best for you.

 

[Brucey9]

From my experience, paid traffic can work extremely well, but only when the offer, tracking, and landing page are already proven. The platform matters less than having the right audience and a strong funnel. Quality leads usually come from matching intent with the right message.

 

[Marina Aff2Day]

From my experience, paid traffic can work extremely well, but only when the offer, tracking, and landing page are already proven. The platform matters less than having the right audience and a strong funnel. Quality leads usually come from matching intent with the right message.

I agree with you on that. I always point out how important it is to understand your audience. In most cases, this solves half the problems.

 

[Nikolaos]

Which option brings you higher quality leads and better conversion rates? Is paid traffic worth the investment? It would also be interesting to know which social media platforms work best for you.

Paid traffic is the best and fastest if you know what you're doing with FB or Google ads.

 

[tomford1]

Which option brings you higher quality leads and better conversion rates? Is paid traffic worth the investment? It would also be interesting to know which social media platforms work best for you.

Paid marketing leads me to a higher sales rather than organic marketing.If your can utilize segementation and targeted audience then you can do a lot of sales.

 

[Marina Aff2Day]

Okay, now I feel like - does anybody here use organic traffic at all?

I mean I get that paid traffic can definitely scale faster, but I wouldn’t say it always converts better. Organic traffic can easily outperform paid traffic because users usually have higher intent and more trust in the source. They often come through SEO or communities and are already interested in the topic before they click.

Has anyone compared both sources using not only registration rates, but also first purchases and customer lifetime value?

 

[washingtondc]

I get better results from organic social media overall. It takes longer to build, but the traffic is more targeted, the leads are higher quality, and the conversion rates are more consistent. I mainly use paid social to test new offers and scale campaigns that are already performing well.

 

[MJTechPark]

I best investment should be in content that builds your brand. Once you build your content distribution. You will get many quality leads and this is something padi can never match so in my opinion use paid ads for quick leads and build brand for long term growth.

 

[pervez512]

SEO brings the highest-quality leads and best long-term conversions.

Paid ads are worth it if they generate customers at a profitable cost.