Multi-Geo SEO — Google & Bing — Happy to Help

[enco]

Hey,

Been in the SEO game for a while now, focused on multiple geos across different regions not just one market. Work with both Google and Bing on the regular.

My wheelhouse:

• Organic search across different regions and languages
• Multilingual / multi-regional projects
• Local SEO (city pages, location targeting)
• Internal linking and site architecture
• White-hat link building (where it actually moves the needle)

If you've got questions about organic search happy to jump in and help. Specific issues, strategy questions, whatever's on your mind.

Drop them below, let's figure it out together.

 

[katherinejoyce]

Hey,

Been in the SEO game for a while now, focused on multiple geos across different regions not just one market. Work with both Google and Bing on the regular.

My wheelhouse:

• Organic search across different regions and languages
• Multilingual / multi-regional projects
• Local SEO (city pages, location targeting)
• Internal linking and site architecture
• White-hat link building (where it actually moves the needle)

If you've got questions about organic search happy to jump in and help. Specific issues, strategy questions, whatever's on your mind.

Drop them below, let's figure it out together.

ccTLDs or subfolders which works better for you?

 

[matthewron]

What's been the biggest ranking difference you've noticed between Google and Bing lately, especially for local SEO?

 

[rukerocky95]

Your experience sounds impressive! I’d be interested in hearing how you approach scaling SEO across different regions, especially when it comes to managing multilingual content, local search intent, and site structure while avoiding duplicate content problems.

 

[enco]

ccTLDs or subfolders which works better for you?

Hey, for a multilingual setup I'd go with subfolders + proper hreflang tags. It strengthens the main domain overall, plus you can throw a CDN on top for faster load times. Same deal for local SEO

 

[enco]

What's been the biggest ranking difference you've noticed between Google and Bing lately, especially for local SEO?

Bro, the difference in local SEO between Google and Bing right now is like living in the same city but completely different neighborhoods. On paper, it’s the same game but in practice, it’s total opposites.

Google is strict as hell, and you either play by its rules or get wrecked. Your Google Business Profile basically carries the whole weight reviews, photos, posts, Q&A if that shit’s not fully decked out, don’t even bother touching on-page. Plus, Google ties results directly to the user’s pinpoint location, like street-by-street tight. And those "near me" keywords? Still gold, but only if your internal optimization is solid good cloud distribution, scripts, heavy CSS, media files all that tech stuff matters.

Oh, and SGE (AI Overviews) is already messing with local packs, stealing clicks left and right.

Bing, on the other hand, is way more chill and old-school friendly. Classic SEO still works there backlinks, domain age, exact-match keywords all that vintage stuff. The local pack on Bing is way less aggressive, and here’s the kicker: Bing’s audience is older and has deeper pockets. Conversion rates are legit higher. Paradox, but it's true.

If you’re looking for the real difference here it is:
1 Bing is easier for a newbie to break into with just solid classic SEO.
2 Google? Without a well-fed GBP and a solid reputation, you're dead in the water.

Bottom line: optimize both, but split your resources 70/30 in Google's favor that’s where the traffic is. But be ready, competition there is an absolute bloodbath.

 

[enco]

Your experience sounds impressive! I’d be interested in hearing how you approach scaling SEO across different regions, especially when it comes to managing multilingual content, local search intent, and site structure while avoiding duplicate content problems.

What do we mean by duplicate content? The scale can vary. If you've got a content-type site, it all depends on its age for example, you can split sites into under 6 months and over 6 months, with different publishing frequency for each. Geo-wise, there's no difference. With multilingual setups, the key is getting the technical optimization right, which is probably what's actually creating the duplication in the first place meaning the canonical version needs to be singular, with everything else functioning as additional language versions of the content

 

[oguzhankrcb]

For multi-geo work, I find it helps to separate three decisions that often get mixed together: language, country, and local intent. A separate URL is worth it when the offer, currency, legal details, examples, or search intent genuinely differs; otherwise a well-localized page can be better than many thin regional copies.

The practical checklist I would use is: self-referencing canonicals, reciprocal hreflang only between true equivalents, a default x-default page where appropriate, localized internal links, and Search Console performance segmented by country and query. I would also validate the page titles and snippets with native speakers—translation accuracy alone does not guarantee that the wording matches how people in that market search.

 

[SerpStory]

When you work on multilingual websites, do you build backlinks to every language version separately, or do you focus mainly on the primary version and let the authority flow through internal linking?

 

[AslanXYZ]

how much of your traffic comes from bing these days? i've noticed it's becoming more relevant since ai search took off.

 

[Zephyroo]

@SerpStory building links only to the primary version and relying on internal link juice usually falls flat if you are targeting competitive keywords in those local markets. google is smart enough to know that a German subfolder needs local relevance, so you definitely need some local ccTLD links pointing directly to those translated pages. i usually focus on building high authority links to the homepage to lift the whole domain, but then run smaller, highly targeted local link campaigns for the specific regional landing pages... otherwise you just end up with indexed pages that don't actually rank for anything decent.

 

[enco]

When you work on multilingual websites, do you build backlinks to every language version separately, or do you focus mainly on the primary version and let the authority flow through internal linking?

The key geo usually gets the lion's share of the link juice, with language versions pulling in around 50-60% of the total volume. The strategy stays the same across the board though - 70% anchored, 30% naked/brand, 50% to the homepage, 25% to category/section pages, and 25% to conversion pages. One thing to keep in mind internal linking isn't just an SEO play, it's also extra navigation for the user. The rules are dead simple - homepage links out to sections, sections link to popular posts, posts link back to the homepage and sections, plus cross-linking between related posts

 

[Zeliha Akpinar]

This is a great thread, managing multi-geo projects is a massive headache with hreflang tags and indexation. Do you find that Bing handles regional URL structures and localized content better or worse than Google these days? Curious to hear your take on managing the crawl budget between both engines across different languages.

 

[enco]

This is a great thread, managing multi-geo projects is a massive headache with hreflang tags and indexation. Do you find that Bing handles regional URL structures and localized content better or worse than Google these days? Curious to hear your take on managing the crawl budget between both engines across different languages.

Crawling pages in search is a pain whether it’s Google or Bing. Every project I manage gets pushed into forced indexing. Geographically, everything except Malaysia and Japan is a nightmare to get indexed. As far as regional targeting goes, both search engines handle it perfectly as long as everything is set up correctly from the start. But if you make even the tiniest mistake, the SE treat it as a major error, and it’ll cost you a ton of extra effort to fix the incorrect indexing.

 

[Ravenkemp]

Hey,

Been in the SEO game for a while now, focused on multiple geos across different regions not just one market. Work with both Google and Bing on the regular.

My wheelhouse:

• Organic search across different regions and languages
• Multilingual / multi-regional projects
• Local SEO (city pages, location targeting)
• Internal linking and site architecture
• White-hat link building (where it actually moves the needle)

If you've got questions about organic search happy to jump in and help. Specific issues, strategy questions, whatever's on your mind.

Drop them below, let's figure it out together.

technical glitche are costly in Multi-Geo SEO. More issues have arisen from poor localization and internal linking than all the technical problems surrounding language settings put together. first things first, and then you can scale up.

 

[Raspberries]

What is your biggest lesson from working on multilingual SEO projects? Are there any common mistakes you see beginners make?

 

[enco]

technical glitche are costly in Multi-Geo SEO. More issues have arisen from poor localization and internal linking than all the technical problems surrounding language settings put together. first things first, and then you can scale up.

Oh, is correct)

 

[enco]

What is your biggest lesson from working on multilingual SEO projects? Are there any common mistakes you see beginners make?

1) Each language version has to be truly unique and actually meet the needs of local search behavior. If uniqueness drops below 35%, it’s not even worth doing you lose all meaningful value.

2) There are a ton of mistakes out there, and they come in all shapes and sizes - installing autotranslate plugins instead of investing in real localization, skimping on quality content to save a few bucks, and making all kinds of technical errors along the way

 

[Koseii]

For multilingual websites, do you prefer separate ccTLDs, subdomains or subddirectories?
In your experience, which structure delivers the best long term SEO results in multiple regions?

 

[Ceasar111]

Hey,

Been in the SEO game for a while now, focused on multiple geos across different regions not just one market. Work with both Google and Bing on the regular.

My wheelhouse:

• Organic search across different regions and languages
• Multilingual / multi-regional projects
• Local SEO (city pages, location targeting)
• Internal linking and site architecture
• White-hat link building (where it actually moves the needle)

If you've got questions about organic search happy to jump in and help. Specific issues, strategy questions, whatever's on your mind.

Drop them below, let's figure it out together.