Ads approved & active, then rejected 6-12h later — anyone else experiencing this?

Azurooo

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Hey everyone,

I'm running into a frustrating issue with one of my Facebook/Meta ads and wanted to see if anyone here has dealt with the same thing

The ad gets approved initially status shows "Active" and it starts delivering normally but then anywhere between 6 to 12 hours after launch, it suddenly flips to "Rejected" with no new edits made on my end. It's not caught at review time, it passes starts running, and then gets pulled down later....


1783084593143.png
 
yeah this is common rn, meta's doing delayed re-review with a stricter model, happens a lot on messaging campaigns specifically
 
Hey everyone,

I'm running into a frustrating issue with one of my Facebook/Meta ads and wanted to see if anyone here has dealt with the same thing

The ad gets approved initially status shows "Active" and it starts delivering normally but then anywhere between 6 to 12 hours after launch, it suddenly flips to "Rejected" with no new edits made on my end. It's not caught at review time, it passes starts running, and then gets pulled down later....


View attachment 532918
I think you should wrap your link so that Meta's AI doesn't detect it.
 
sounds like a delayed secondary reviw, not the initial approval failing. id check the landing page, acnount quality and exact policy reason before changing anything...
 
I think you should wrap your link so that Meta's AI doesn't detect it.
I'm not using a link, the CTA is the WhatsApp number for send a message


Maybe I need to "cloack" the picture of my ads but I really don't know how to do that....
 
I'm also having a lot of trouble with this problem.
 
You should check your linked account again. It's possible that Meta's approval process is taking a long time, which is why this is happening because you haven't spent any money within the last 6 hours.
 
I'm not using a link, the CTA is the WhatsApp number for send a message


Maybe I need to "cloack" the picture of my ads but I really don't know how to do that....
Hmm, if that's the case, you should change the text and images. Perhaps those images and phrases violate Facebook's policies. It's best to change the text and images frequently to get more results at a low cost.
 
Check if your text or image content violates any rules, and also make regular changes to reduce the chances of rejection.
 
Your post may have violated policies, but a delayed response from Meta resulted in the suspension you are experiencing.
 
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