Is GEO going to hit informational SEO sites?

[nicenic]

AI answers are showing up before normal search results more often now.

For simple informational searches, users may get the answer without clicking the original site.

Domain topics are a good example: WHOIS, DNS, SSL, email setup, transfers, domain status.

Does GEO change the game for informational SEO sites, or is this still too early?

 

[uniteddare]

Well, its been a case for over 2 years now, info sites are mostly dead now

 

[ads studio]

It’s definitely shifting how informational queries get handled, especially for quick answers like WHOIS or DNS. But there’s still room for SEO sites if they go deeper than surface-level info and focus on use cases, comparisons, and real-world guidance that AI summaries usually don’t fully cover. I’d say it’s early, but the sites that adapt their content depth will still hold value.

 

[rohit755755]

yeah, quick-answer pages are probably the most exposed. i’d make those pages more about workflows, edge cases, and decision points, because plain definitions are exactly what ai answers can replace.

 

[nicenic]

Well, its been a case for over 2 years now, info sites are mostly dead now

Yeah, basic information pages probably need more than just definitions now....

It’s definitely shifting how informational queries get handled, especially for quick answers like WHOIS or DNS. But there’s still room for SEO sites if they go deeper than surface-level info and focus on use cases, comparisons, and real-world guidance that AI summaries usually don’t fully cover. I’d say it’s early, but the sites that adapt their content depth will still hold value.

Basic answers may get swallowed by AI, but pages with real examples, comparisons, or actual setup guidance still have a reason to exist.

yeah, quick-answer pages are probably the most exposed. i’d make those pages more about workflows, edge cases, and decision points, because plain definitions are exactly what ai answers can replace.

Yeah, I think that’s the key, real setup examples and decision points are still useful.

 

[bravis]

GEO is not “too early it’s destroying all informational traffic at this very moment by turning search results into answer boxes. In order to remain relevant, do not chase after standard informational clicks—reformat all of your information into Answer Blocks and heavily schematize your content so that AI is forced to reference your brand.

 

[alwaysrank]

Well, its been a case for over 2 years now, info sites are mostly dead now

Agreed, As a blogger I now prefer niches where users need to interact with my website. I don't want them to get all the information from AI and leave without visiting.

 

[Campaigns By Mike]

one thing nobody mentioned... not all those topics are the same. WHOIS and DNS lookups people mostly wanted a tool anyway, not an article, so that traffic was never that sticky. but ssl install or email setup, when someone is actually mid-config and something broke, they dont trust a 2 line AI summary. they want the real steps, the error they're seeing, the "oh thats because your MX record is wrong" moment. those pages still convert imo.

so id stop thinking of it as informational vs not, and more like "is the user reading or doing". reading queries are getting eaten. doing queries still need a page they can sit on while they fix the thing.

also worth saying, getting cited inside the AI box isnt nothing. if your brand name keeps showing up in the answer even without the click, that compounds later when they do need the deeper stuff. schema helps there but honestly clear structure and being the source that actually has the screenshots matters more than people think.

still kinda early to call it dead though. half my old definition pages tanked, the workflow ones barely moved.

 

[nicenic]

GEO is not “too early it’s destroying all informational traffic at this very moment by turning search results into answer boxes. In order to remain relevant, do not chase after standard informational clicks—reformat all of your information into Answer Blocks and heavily schematize your content so that AI is forced to reference your brand.

Yeah, simple informational clicks are definitely getting squeezed.

one thing nobody mentioned... not all those topics are the same. WHOIS and DNS lookups people mostly wanted a tool anyway, not an article, so that traffic was never that sticky. but ssl install or email setup, when someone is actually mid-config and something broke, they dont trust a 2 line AI summary. they want the real steps, the error they're seeing, the "oh thats because your MX record is wrong" moment. those pages still convert imo.

so id stop thinking of it as informational vs not, and more like "is the user reading or doing". reading queries are getting eaten. doing queries still need a page they can sit on while they fix the thing.

also worth saying, getting cited inside the AI box isnt nothing. if your brand name keeps showing up in the answer even without the click, that compounds later when they do need the deeper stuff. schema helps there but honestly clear structure and being the source that actually has the screenshots matters more than people think.

still kinda early to call it dead though. half my old definition pages tanked, the workflow ones barely moved.

That said the safer content is probably less "definition page" and more "help the user complete the task."