2 years ago I launched a SaaS tool nobody asked for. Here's what actually happened.

megakim

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I almost didn't post this. But a year ago someone here told me I was building something no one needs. And I think about that comment more than I should.

I had spent 6 years in growth marketing. Good salary. Stable. The kind of job LinkedIn tells you to be grateful for.

Then I quit to build my SaaS. Was it scary? Absolutely. Did I have a plan? Not really a plan plan.

The first six months were humbling

We had maybe 40 users. Revenue that wouldn't cover anything. I was doing customer support, onboarding calls, writing copy, fixing bugs I didn't fully understand and all before 9am.

Early stage SaaS isn't a product problem. It's a trust problem. Getting someone to hand over their credit card for a tool they've never heard of? That's a psychological mountain.

We figured it out: more honest messaging, tighter ICP. Letting users tell us what they actually needed instead of what we assumed.

Then something clicked. Word of mouth started doing what our paid channels couldn't. Users stayed. Churn dropped. MRR grew, not viral explosion grew, but steadily, sustainably grew. Man, it's called bootstrapping.

We're not unicorns. But we're real. Sp if you're sitting on a SaaS idea right now, terrified to ship it I get it. The doubt doesn't go away. You just get better at ignoring it.

Build the thing. Talk to users obsessively. Trust the process more than you trust your own anxiety.

It's worth it. Genuinely.
 
If it solves a problem and helps users, then there is no need to panic. Congratulations on your success. I hope you scale it up.
 
a lot of founders underestimate how long it takes to earn credibility.
Steady growth and low churn are usually better signs than a sudden spike in users
 
I almost didn't post this. But a year ago someone here told me I was building something no one needs. And I think about that comment more than I should.

I had spent 6 years in growth marketing. Good salary. Stable. The kind of job LinkedIn tells you to be grateful for.

Then I quit to build my SaaS. Was it scary? Absolutely. Did I have a plan? Not really a plan plan.

The first six months were humbling

We had maybe 40 users. Revenue that wouldn't cover anything. I was doing customer support, onboarding calls, writing copy, fixing bugs I didn't fully understand and all before 9am.

Early stage SaaS isn't a product problem. It's a trust problem. Getting someone to hand over their credit card for a tool they've never heard of? That's a psychological mountain.

We figured it out: more honest messaging, tighter ICP. Letting users tell us what they actually needed instead of what we assumed.

Then something clicked. Word of mouth started doing what our paid channels couldn't. Users stayed. Churn dropped. MRR grew, not viral explosion grew, but steadily, sustainably grew. Man, it's called bootstrapping.

We're not unicorns. But we're real. Sp if you're sitting on a SaaS idea right now, terrified to ship it I get it. The doubt doesn't go away. You just get better at ignoring it.

Build the thing. Talk to users obsessively. Trust the process more than you trust your own anxiety.

It's worth it. Genuinely.
You could offer free membership of your tool for 1 month/a couple of months so people can try it risk free. If they really like it they will buy it and it's a risk free way for them to try your tool.
 
Saas usually isn’t won by idea quality alone, needs good distribution + trust + feedback loops.

Before building too much, get 10–20 real users, watch where they hesitate, fix the messaging, tighten the ICP, then build around what people actually pay for. Most products don’t fail because the tool is impossible to make; they fail because nobody trusts it enough to try it.
 
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