I don't have a money problem. I have a choosing problem.

Soltiade

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Respected members of the BHW community,

Six years of grinding built me a cushion. One retail business burned through half of it in under two years.

I've made peace with that. But it changed how I think about what comes next, and that's what I want to talk through with you.

A bit of background. For six years my work was a group of SaaS products under one umbrella. I was the operator: I ran the day to day, kept the systems alive, and did the strategic thinking about where it was all headed. It was profitable. It also stopped growing me. I'd settled so deep into the comfort zone that I couldn't feel the edges of it anymore, and walking away started to feel less like a risk and more like the only honest move. So I left.

Here's the part I didn't expect. Leaving felt like the hard part. It wasn't.

I took what those six years earned me and spread it around: real estate, the stock market, crypto, and a couple of businesses. The passive investments are steady. But one of the businesses, a brick and mortar retail play, has been brutal. Maybe I was too fresh in that market. The fixed costs are too high, the sales don't cover them, and I've decided not to feed it anymore. Whatever the final number is, it's roughly half of what those six years gave me. I've accepted it. I can't control everything, and I'm not writing this for sympathy.

I'm writing it because of where it leaves me.

I have runway. The passive investments are fine, though they don't throw off income I can live on, so the next thing does matter. I'm not rushing. Or rather, I'm rushing slowly: moving with intent, but refusing to bet on the wrong thing just to be moving.

The problem is choosing.

My first business was my passion. I genuinely loved what I did. Now? Nothing really pulls me. Every path looks "great" on paper, and that's exactly the trouble. The retail business looked great on paper too. I have enough runway to try almost anything, AI is reshuffling the whole deck every few months, and so I freeze. Too many doors, no instinct telling me which one is mine.

So my questions to the people who've actually built something lasting:
I don't have a money problem right now. I have a choosing problem. When you found the thing that worked, how did you know? How did you tell the difference between a niche that genuinely fit you and one that was just a good opportunity on paper?

And from where you sit today, with everything changing this fast: what do you see as the genuinely good paths right now for someone who's technical, comfortable running systems and operations, and wants to build something he can run remotely and scale slowly over time?


I've spent six years learning how to operate something well. I'd like the next decade to be about building something that's mine, deliberately, and not waking up five years in having sleepwalked into another comfort zone.

I read the Journeys here often. The honesty in them is why I'm asking in my own words rather than lurking. If any of this resonates, whether you want to reply in the thread or talk more directly, I'd genuinely value it.


If any more details would be of help to give better advice, do not hesitate to ask. I will try to give as much as possible without giving out too much.
 
What usually works isn’t finding the “perfect” niche first, it’s picking something with enough upside, then seeing if your energy compounds while building it. The right fit often reveals itself through momentum, not analysis.
 
What usually works isn’t finding the “perfect” niche first, it’s picking something with enough upside, then seeing if your energy compounds while building it. The right fit often reveals itself through momentum, not analysis.
Yes, that is fair. That is what I was thinking of doing, mostly experimenting with different things for 3-4 weeks on each niche, see what makes me enjoy myself the most.

Although, that does not mean that I am good at that particular niche, so maybe if I would do something I am good at (push myself to do something that fits my abilities), I would be more successful. Hence I am trying to figure out what is the more correct approach.
 
Why did you choose retail? There's something there that might give you the answer. From my interpretation, you wanted to build something that would energize you in some way, something that wouldn't plateau you. But it's difficult to say anything without understanding why you arrived at your previous decisions, and why you're so hard on yourself for not knowing what you really want.
 
Why did you choose retail? There's something there that might give you the answer. From my interpretation, you wanted to build something that would energize you in some way, something that wouldn't plateau you. But it's difficult to say anything without understanding why you arrived at your previous decisions, and why you're so hard on yourself for not knowing what you really want.
I chose retail because I thought it would be an investment in which I wouldn't have had to act as CEO. The team promised to deliver great results, because they had previously did so, which I verified. But since the team flopped, I stepped in, and had to make decisions for the company (with no prior experience in retail).
 
I chose retail because I thought it would be an investment in which I wouldn't have had to act as CEO. The team promised to deliver great results, because they had previously did so, which I verified. But since the team flopped, I stepped in, and had to make decisions for the company (with no prior experience in retail).
hm ,
What market and type of client were these SaaS solutions aimed at? B2B, a specific niche, or more horizontal?

When you say 'building slowly,' are you thinking of something that starts bootstrapped, or are you open to allocating capital if the fit is right?
 
For me, make money from your passion is already a form of success. I think u have achieved that, it's just that it doesn't feel like enough compared to the expectations you have set for yourself
 
I've been in the same situation back in 2023, i got really sick got diagnosed with GBS, and it threw me away a little, wife took over the business, she did amazing job kept things alive , but my personal touch with the client was gone, so many moved on, i truly love every single one of them , memorized over thousands of people , i know what everyone needs etc. and when i was going through therapy and my memory was really impaired, i couldn't recognize my wife or our 9 year old son so yeah, 3 years been trying to get things up going, im still here kicking ass, lost saving doing my therapies, having IVIG transfusion, basically my business is what helped me recover, yet i lost a fortune on the way, doing my best now keep it up positive, and continue grinding , to answer your question

its all about experimenting and finding something you profit, and have fun doing.
its really hard to give you an advice, cause I'm coming from a different niche, but the moment you won't be comfortable with what you are doing when it will become a burden the light bulb will pop above the head, survival instincts will kick in, you should stay in sales obviously, maybe find something AI can't do? or better finds a good team to continue doing whatever you are doing, it ain't easy but maybe partner up with someone who is also doing retail? or hire people with enough experience to pull you out?
 
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