Should our "as see on" links be do-follow?

[Evelines]

On our site we have an "as see on" section showing logos and links to major publications. Should these be do-follow or no-follow? The fear is of losing so called "link juice" or whatever. I read different opinions but can't make up my mind, I'd want to know from real experts on here

 

[laliana]

For “as seen on” links, nofollow is usually the safer and cleaner choice, especially since they’re more for trust and social proof than SEO. You’re not losing anything meaningful by doing that, and it avoids looking like you’re trying to sculpt link equity through badge-style placements. Common mistake is overthinking “link juice” on trust elements that are mainly there to improve credibility and conversions.

 

[ads studio]

If those publications are genuinely major, I’d usually keep them as no-follow and let the page focus its authority on your internal structure instead. You’re not really losing anything meaningful by doing that, and it keeps things clean from a risk standpoint.

 

[Linvora]

On our site we have an "as see on" section showing logos and links to major publications. Should these be do-follow or no-follow? The fear is of losing so called "link juice" or whatever. I read different opinions but can't make up my mind, I'd want to know from real experts on here

Make them nofollow. Those links are for trust/credibility, not SEO. You won’t lose anything meaningful, and it keeps things natural. Save your ‘link juice’ concerns for internal linking and outbound links in content.

 

[Evelines]

Thanks guys and what about external links on my blog pages?

 

[Linvora]

Thanks guys and what about external links on my blog pages?

External links are fine just keep them relevant and useful. Link to authoritative sources where it adds value. No need to spam or worry about ‘losing juice’—a few quality outbound links actually help trust and context.

 

[RockerCloaker]

For an “As seen on” section, it should generally be no-follow.
Those are mostly trust and branding signals, not links you need to pass SEO value through. Keeping them nofollow also looks more natural and avoids over-optimizing your outbound link profile.

 

[alonelywriter]

Keep them nofollow or even just plain links, you’re not trying to pass authority there and it avoids unnecessary leakage or signals.
“As seen on” is more about trust and branding, not SEO value, so better to play it safe.

 

[Waximen Worn]

I think its better to keep them nofollow. those links are enough to build trsut for SEO. Do-follow didn't really boost much ranking.

 

[babyblue]

There’s no need to overthink “As seen on” links , it’s better and safer to keep it nofollow. These links aren’t really for SEO, but for trust and credibility, so chasing “link juice” here doesn’t really help.
Nofollow is fine for trust badges, and providing good external links improves overall quality.

 

[tazarbm]

Thanks guys and what about external links on my blog pages?

I always have them nofollow

 

[Happy Sockets]

For “as seen on” links, it’s safer to use no-follow or rel="nofollow/sponsored". These are not meant to pass SEO value. Google recommends keeping such links natural.
You won’t lose real rankings by doing this. It’s more about trust and transparency than link juice.

 

[honeyorbit]

You can actually keep them do-follow, it won’t really hurt your SEO in this case. A few outbound links to trusted sites looks natural and can even help credibility, just don’t overdo it with too many.

 

[laughtrackstarre]

Use no-follow (or sponsored/ugc if relevant) for "as seen on" links-these are meant for credibility, not passing SEO value. You won’t lose meaningful "link juice," and it keeps things safe and natural. If it's a genuine editorial mention you're citing as a reference, do-follow is fine, but for logo/link sections, no-follow is the standard approach.

 

[Danielcross]

On our site we have an "as see on" section showing logos and links to major publications. Should these be do-follow or no-follow? The fear is of losing so called "link juice" or whatever. I read different opinions but can't make up my mind, I'd want to know from real experts on here

Personally I’d go with nofollow, you’re linking out to authority sites anyway so it’s more about showcasing credibility than passing juice

 

[alex alexsander]

It depends on your intent. If it’s just to show credibility, no-follow is usually safer and more common. you are not really gaining seo benefits from linking out there, so keeping control of your link equity makes sense.

 

[PitterPatter]

I usually keep those As seen on links nofollow since they are more for trust branding, and save do follow for real editorial backlinks that actually matter for SEO.

 

[SERPKingdom]

Those “As seen on” sections are mostly a branding/trust element, not an SEO lever so you shouldn’t think of them as something you need to “protect link juice” from.


In most cases, no-follow is the safer and more natural choice because:

• You’re linking out for attribution/credibility, not trying to pass ranking value
• It avoids any perception of manipulative “link schemes” if the placements are paid or promotional
• It keeps your outbound link profile clean

If the logos genuinely point to editorial mentions (not paid placements), do-follow won’t hurt you but it also won’t give you meaningful SEO benefit in return. Google is already aware of those mentions from the publications themselves.


One practical tip: make sure those links are accurate and relevant (real articles, not just homepage logos).


Common mistake is obsessing over “link juice flow” here this part of the site is about trust signals for users, not ranking manipulation.

 

[ultra noob]

Yeah, nofollow for an “as seen on” block. Those logos are trust signals, not link juice, so you’re not losing much and you keep things clean. If you’re after conversions, they help more from credibility than SEO anyway.

 

[DojaCat]

real talk, this section is for trust not rankings. google won’t reward u for linking out to big sites. safest play = nofollow or even no link, just logos. u’re not gaining much seo value here, just showing credibility to users