Shorts vs Long-form which is actually better for long-term channel growth?

[Mark_lyte]

Shorts bring views fast, but long-form seems more stable.

What are you focusing on?

 

[TopOneYouTube]

long-form 100%. Shorts are cool for ego and reaching 1k subs, but the revenue is a joke. If you want to build a real business and have a high rpm, you need long-form. I only use shorts as a funnel to drive traffic to my main videos. Million views on shorts won't pay your rent, but 50k views on a good long-form niche will.

 

[VELO DIGITAL]

I'm focusing on longer videos because I've found that they help increase watch time, build trust and keep viewers on the channel longer, which is crucial for YouTube. Short videos get views quickly, but it's harder to build a loyal audience and achieve deep conversions like longer videos.

 

[ChloeSEOHub]

Both can work, but long form usually feels better for long term growth and audience loyalty. Shorts are great for quick exposure, while long videos help build trust and consistency on Youtube. A mix of both seems to work best.

 

[NovaDigital]

It all comes down to your strategy, from my experience, long form videos are always my priority.

However, in the past few months, Shorts brought me a ton of views to my long videos. The only down side is that Shorts traffics come to my long videos, it has lower the average watch hours compared to long videos suggestions from YouTube.

So make sure to try and see which would be good for your channel overall, because not all content are the same, each would have a different type of audience. The most important thing is that you understand the type of audience that are following and tailor it to make sure it is performing at its best.

 

[swire spit]

The important thing is that if you want to make money long-term, I still prefer longer videos. However, if you want to gain channel subscribers quickly, using short videos makes it easier to reach your audience.

 

[cybersexuals]

long-form is better for long term growth because it builds loyal viewers and monetization, shorts are great for reach but don't convert as well, best strategy is using Shorts to pull people into long videos

 

[andersen_hr]

these tips are so basic that i feel like im reading documentation for dummies. the only thing that matter is your hook in first few miliseconds and high bit rate. forget about music hashtags and other useless metadata that algorithm ignore nowaday.

 

[Rikachu]

This is one of those questions that doesn't have a single answer, but after observing the activity of several channels, I can tell you that the two formats complement each other more than it seems, short videos are unbeatable for quickly gaining new subscribers and getting noticed by the algorithm, a short video can explode overnight, bringing you thousands of views and hundreds of new followers in a week, the problem is that those subscribers who came through short videos don't usually watch your longer videos afterward, they're a different audience. It's as if they live in separate worlds within your channel.

For long term growth, longer videos are still what build a community and real authority, the people who take the time to watch twenty or thirty minutes of your content are the ones who later comment, share, and buy from you, furthermore, longer videos are the ones that rank best on google and generate decent advertising revenue, a short video pays pennies even if it has millions of views, while a ten minute long video with fewer views can earn you several times more money.

 

[CashPhantom]

Shorts are good for fast exposure but long form builds stronger audience loyalty and better monetization long term. A lot of channels get trapped chasing viral shorts views that never convert into real fans. Best setup now is using shorts to feed long form content.

 

[lordprinceking]

long-form hands down

 

[abdullah khatri]

Shorts are great for fast reach and gaining subscribers quickly, but long-form content builds stronger audience loyalty and better monetization over time.

 

[ellarvfjodie]

Short videos will be more stable and engaging

 

[WPGads]

Shorts bring views fast, but long-form seems more stable.

What are you focusing on?

I think Shorts are better for reach, but long-form is better for building an actual business

Shorts can explode fast, but a lot of those viewers never come back. Long-form builds loyalty, watch time, search traffic and usually makes way more money long term

The best combo I’ve seen is using Shorts as the funnel and long-form as the real content

A lot of channels blow up on Shorts and still can’t get 1k views on a normal video

 

[proxygo]

shorts will get a quick short term boost - long form does what is says