Google shopping feed

[MirandaJohansson]

I'm interested in testing google shopping, anyone having success with it in the beauty category? If yes, are you able to compete with the bigger companies?

 

[keegand42]

beauty on google shopping is brutal for CPCs, i'll agree with that, but i'd push back a little on the idea that you cant compete with bigger brands. ran a smallish skincare brand last year, avg CPC was around $1.40 and we still hit a 3.2x ROAS by just bidding on very specific long-tail product titles instead of broad category terms. the big players waste budget on vanity terms, that's actually where you sneak in

 

[ToyBox Marketing]

You can check it out; however look into some threads here on BlackHatWorld to get some insight on it. There are users that do google shopping

 

[Nikolaos]

I'm interested in testing google shopping, anyone having success with it in the beauty category? If yes, are you able to compete with the bigger companies?

What do you mean Google shopping? Do you want to make a store and market it on Google? I'm confused.