If Google doesn’t like your site, no matter what you do, white hat, gray, or black, it can still get deindexed. Even if some of your projects get deindexed, don’t worry, just keep going. Even when Google deindexes a site, you can still get traffic from other engines, and citations are key.
Google seems to have random ranking factors for each niche, we call it RRF, so it really depends on the niche you’re working in. That’s why some people succeed while others don’t.
I’ve never written any content myself because English is my fourth language, and I’m not very good at it. Luckily, I can read and write, but I struggle to think or speak in English, so I always use content generators. I used to use Kontent, SEO Content Machine, GSA generators, and word spinners like WordAI and SpinRewriter.
When I was blogging, I always saw updates like Panda and Penguin, and every time Google released new guidelines, people would panic and say SEO is dead or the internet is dead, with lots of deindexing. It’s the same situation now with AI content.
All my content is now built with AI, with no manual edits. Even my ecommerce sites are built with AI. I use Kimi and OpenClaw to build sites, and now I use free models for content generation, while my ecommerce sites are built with Opus. All my link building content is also made with free models, and it works fine. I own 100 websites, and they all work fine. Whenever one gets deindexed, I replace it with a new one, and honestly, it doesn’t happen often. Just focus on giving something valuable. It doesn’t matter if it’s AI or human-written, just make it useful.
The other biggest thing that works for me is building backlinks. Don’t overthink the quality or whether it’s white hat or black hat, just build backlinks consistently. Load up your GSA with fresh content a few times a month, use clean data, and you’ll be good. Also, never outsource link building, learn it yourself and automate it.