PPC on "Alternative Search Engines- worth the effort?

[Goblin Shark]

bing and google are getting way too expensive of some of my niches. has anyone tried running ppc on duckduckgo or ther privacy focused engines? is the traffic volume even worht to setup the campaigns, or should i just stick to the big playrers?

 

[abdullah khatri]

Running PPC on alternative search engines can be worth it, especially if you're targeting niche audiences. They often have less competition and lower costs per click.

 

[unknownliw]

You can get a lot of data quickly with budget on bing ads, especially since the cpc is usually lower than google just make sure to keep a close eye on your "search partners" settings so you don't waste half of it on low quality clicks.

 

[Z3ro]

DuckDuckGo uses Microsoft Ads, so you’re already getting that traffic, but volume is low so it’s more of a bonus than a main source.

 

[reamen]

bing and google are getting way too expensive of some of my niches. has anyone tried running ppc on duckduckgo or ther privacy focused engines? is the traffic volume even worht to setup the campaigns, or should i just stick to the big playrers?

DuckDuckGo is mostly bing ads anyway, just try with low budget first since cpc is cheaper than google.

 

[Slightly Confused]

It can be good for lower cpc but the volume is much smaller, so it's best as a secondary source rather than your main focus.

 

[bubblehat]

I suggest to stick with google and bing for main volume, and treat duckduckgo as small extra traffic, not something to rely on.

 

[frost venom]

I’ve tried PPC on DuckDuckGo and other privacy-focused engines. The traffic volume is definitely lower compared to Google and Bing, but the cost-per-click is much cheaper. If your niche isn't too competitive, it might be worth testing. But if you’re aiming for high volume, sticking with Google or Bing could be a safer bet. It really depends on your budget and goals.

 

[Venomshade]

instead of chasing new search engines, better try to fix Google/Bing campaigns first (keywords, landing pages, negative keywords). that gives much better ROI than switching platforms. alternative engines are still too small for serious scaling.

 

[roydan]

I’ve tried PPC on DuckDuckGo and other privacy-focused engines. The traffic volume is definitely lower compared to Google and Bing, but the cost-per-click is much cheaper. If your niche isn't too competitive, it might be worth testing. But if you’re aiming for high volume, sticking with Google or Bing could be a safer bet. It really depends on your budget and goals.

I call bullshit

Duckduckgo runs through MS Ads, you can only run it through Microsoft.
Displaying it like it's DDC vs Google and Bing shows you never ran a PPC campaign, especially not in the network that's relevant to this discussion.

 

[Darkfang]

DuckDuckGo can be cheaper and less competitive, but the traffic is lower. If you’re just testing with a small budget, it’s worth a shot. But for bigger results, Google and Bing are still the go-to.

 

[OverthinkingCat]

You can get a lot of data quickly with budget on bing ads, especially since the cpc is usually lower than google just make sure to keep a close eye on your "search partners" settings so you don't waste half of it on low quality clicks.

yeah that’s true, Bing CPC is cheaper so you can get data faster with same budget, but you need to be careful with search partners because quality can be hit or miss, i usually keep it limited and monitor search terms closely so budget not wasted.

 

[SeoMaster12376]

DuckDuckGo and other privacy-focused search engines can be cheaper, but their traffic volume is significantly lower than that of Google or Microsoft. They’re worth testing for niche audiences, but don’t rely on them alone best approach is to keep the big players and use smaller engines as a low-cost supplement.