Warming up FB Accounts: 3 days or 2 weeks?

[SplashyVibes]

What’s your current protocol for warming up fresh Business Managers? I’m seeing some people launch conversion ads on Day 2, while others wait 14 days with Page Likes. What’s the "sweet spot" for longevity right now?

 

[woggle]

I usually do 5–7 days warm-up, start slow with low budget traffic or page engagement, then move to conversions. 2 weeks is safe, but you can start earlier if activity looks normal. Key is don’t spend too fast or go crazy with different campaigns first few days.

 

[marouan daoudi]

What’s your current protocol for warming up fresh Business Managers? I’m seeing some people launch conversion ads on Day 2, while others wait 14 days with Page Likes. What’s the "sweet spot" for longevity right now?

the input is what matters if everything is brand new make sure to warm them up gradually br !

 

[xavierfok]

the account age matters less than the behavior pattern imo. what kills accounts early is sudden jumps in spend or switching objectives too fast. I've had accounts survive launching conversions at day 3 because I kept the daily budget under $10 and only ran one campaign.

if your pixel is fresh too, that's what actually needs warming more than the BM itself. run some cheap traffic first just to feed it data, then switch to conversions once it has 20-30 events.