Universal Commerce Protocol (UCP) help page now live on Google Merchant Center

[Steptoe]

Google's Universal Cart Platform (UCP) was announced in January but we've only now gotten any documentation explaining how it works. You have a 'native_commerce' attribute that can generate a Buy button straight to Google's checkout system from existing product pages. This is probably going to be big to get the option to sell your products from directly inside Google's AI offerings.

More info: https://support.google.com/merchants/answer/16837055?hl=en-my&ref_topic=16837563

 

[Ben Arthur]

Google's Universal Cart Platform (UCP) was announced in January but we've only now gotten any documentation explaining how it works. You have a 'native_commerce' attribute that can generate a Buy button straight to Google's checkout system from existing product pages. This is probably going to be big to get the option to sell your products from directly inside Google's AI offerings.

More info: https://support.google.com/merchants/answer/16837055?hl=en-my&ref_topic=16837563

Thanks for sharing. The native_commerce attribute could make it much easier to sell directly through Google and its AI shopping features.

 

[Steptoe]

As a FYI, and another nudge for merchants to get into using UCP, Bing/Copilot is now also adding support for such product feeds: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web