Short answer: **it’s possible but not safe**, and most experienced marketers avoid it because the risks are pretty high.
**1. It violates Trustpilot rules**
Trustpilot has a strict policy against fake or paid reviews. If they detect manipulation, they can remove the reviews, restrict features, or even suspend the entire business profile.
**2. Detection is getting much stronger**
Trustpilot uses automated systems that analyze IP addresses, devices, content patterns, and reviewer behavior to detect fake activity. Millions of suspicious reviews are removed every year through these systems.
**3. There can also be legal risk**
In several countries, paying for fake reviews is considered deceptive marketing. Regulators like the U.S. FTC and new laws in places like the UK treat fake testimonials as illegal and can issue heavy fines.
**4. Real experiences from marketers**
On marketing forums and Reddit, many people say it might give a short-term rating boost but often backfires when reviews get removed or the profile gets flagged.
> “Buying Trustpilot reviews can get your account flagged or banned.”
**What most businesses do instead (safer approach):**
* Send automated review requests after a purchase
* Use Trustpilot’s official email invite system
* Ask happy customers for feedback naturally
* Fix service issues to generate real positive reviews
**Realistic takeaway:**
Buying reviews exists, but it’s risky and unstable. In reputation management, **10–50 real reviews from genuine customers are usually more valuable than 200 fake ones** because they survive moderation and build long-term trust.
If you want, I can also show you **how agencies actually grow Trustpilot ratings safely (the method many SaaS companies use)**.
