clients underestimate the time it takes to build authority, I've found that setting clear expectations with a 6-12 month roadmap helps manage their expectations and retain them longer. One client who was initially expecting overnight results saw a 25% increase in organic traffic after 9 months of consistent content creation and link building, with their most competitive keyword moving from position 27 to 8. This long-term approach also allowed us to refine our strategy and identify areas for improvement, such as optimizing images and internal linking, which further boosted their rankings.