Stop saying you build websites

[GuestFlow]

Nobody cares about websites.

They care about getting more customers.
They care about looking credible when investors Google them.
They care about not being embarrassed when they share their link.

The website is just the vehicle.

The destination is what they actually want.

Talk about the destination.

Watch what happens.

 

[IM Dude]

So stop saying what you do and promise a lie?
Don't do that you will end up working for peanuts. It will be worst then building sites.
A web designer or web developer web programmers job is not to bring customers that's the job of business. Businesses hire a marketing agent or an an seo to get customers.
If you promise to be an seo them learn how to do seo or marketing and charge big bucks. In summary, completely different roles.

 

[Digital Crown Agency]

Hey GuestFlow, you hit the nail on the head.Clients buy the outcome, not the code.Focusing on conversions and authority always wins the pitch.

 

[MyProxiesOps]

True. I made the error for a long time. Wake up only now ...

 

[Ben Arthur]

That’s a great point. Most clients don’t really care about the website itself; they care about the results it brings. The real value is getting more customers, building credibility, and creating a strong first impression when people search for them on Google. When you focus on the outcome instead of the tool, the message connects much better.

 

[zocx]

Building a website and promoting a website are different types of work. It’s true that you can’t have clients without promotion, but you also can’t promote anything without having a website first. So you’re kind of mixing up the roles of website development and promotion. Someone can be very good at building a website and handling internal SEO, but not as strong with external promotion. That’s why you need different people for each part. I think you might be confusing these roles.

 

[ImMagiC?]

That's not true :/ everyone has a different role and I'm seeing some are paying thousands for sites? but I accept that the marketing is way more important than the design

 

[salsha07]

Nobody cares about websites.

They care about getting more customers.
They care about looking credible when investors Google them.
They care about not being embarrassed when they share their link.

The website is just the vehicle.

The destination is what they actually want.

Talk about the destination.

Watch what happens.

Strong point. I’ve noticed the shift happens when the conversation moves from features to outcomes. A site becomes more persuasive when it clearly communicates what problem it solves and for whom, rather than how it was built.

In many cases, clarity of positioning does more for conversions than technical polish alone.

 

[Charlotte hayes]

Facts. Clients don’t buy websites, they buy outcomes leads, trust, conversions. Positioning your service around results instead of features instantly makes your pitch stronger and easier to close.

 

[ads studio]

Nobody cares about websites.

They care about getting more customers.
They care about looking credible when investors Google them.
They care about not being embarrassed when they share their link.

The website is just the vehicle.

The destination is what they actually want.

Talk about the destination.

Watch what happens.

You’re right that most people are focused on the results rather than the website itself. It’s usually better to think about what your audience wants to achieve, whether that’s attracting customers, building trust, or presenting a professional image when others check their profile. If you speak more about the benefit and outcome they care about, it can make your message more meaningful and appealing.

 

[MediaForgePR]

Right, Focusing on results, not website design matter most.
You have to show credibility, and real value to get the most benefits out of it.

 

[MerinMaster]

focus on how your work drives customers, credibility, or revenue, not the fact that you built a website