bid cap

[knuto]

How does this "bidcap" campaign structure work? I hear a lot of people talking about it, but no one explains how to do it.

 

[ads studio]

How does this "bidcap" campaign structure work? I hear a lot of people talking about it, but no one explains how to do it.

I suggest that you first read about how other people put up their campaigns and then try out modest testing. Take it step by step and try to comprehend the concept behind bidcaps. You'll acquire a much clearer view over time.

 

[SerenAstra]

Bid cap means you set the max bid per auction, platform won’t bid above it, so you control costs but delivery may slow if cap too low.