How to Get Guest Posting Clients via Cold Email?

[Bilal031]

Hi everyone,

I need some guidance.

I’m doing guest posting and using a Google business emails for cold emails.

I already have 5,000+ leads (agency owners and companies), but I’m confused:

• How to start the email
• What to say to clients
• How to sound natural, not spammy

I don’t want to sell hard. I just want replies and book meeting.

My questions:

• What kind of cold email works best for guest posting?
• How do I talk to agency owners?
• How many follow-ups should I send?

Any simple advice or examples will really help.

Thanks

 

[Fiducia]

What is your unique offering?

Where are your leads based?

 

[rujasisthku]

I am not an expert but make sure that email is not too long, keep it short and don't add any kind of links in it. Otherwise, it will be dumped into spam

 

[praetserge]

Nice, more spam for me.
Nowadays, I'm getting bombarded by SEO sellers, I instantly delete those SEO services emails.

 

[Bilal031]

What is your unique offering?

Where are your leads based?

I am offering them paid guest posts and authoritative link building services and my leads are based on US.

 

[Bilal031]

Nice, more spam for me.
Nowadays, I'm getting bombarded by SEO sellers, I instantly delete those SEO services emails.

Is there any advise for me ?

 

[Jyotika Singh]

Hi everyone,

I need some guidance.

I’m doing guest posting and using a Google business emails for cold emails.

I already have 5,000+ leads (agency owners and companies), but I’m confused:

• How to start the email
• What to say to clients
• How to sound natural, not spammy

I don’t want to sell hard. I just want replies and book meeting.

My questions:

• What kind of cold email works best for guest posting?
• How do I talk to agency owners?
• How many follow-ups should I send?

Any simple advice or examples will really help.

Thanks

1. Target SEO agencies, SaaS founders, and marketers who need backlinks.
2. Personalize each email with their site or a quick insight.
3. Lead with value (niche-relevant sites, DR range, real placements).
4. Keep it 3–5 sentences with proof and a clear CTA.
5. Send 2–3 follow-ups for replies.

 

[praetserge]

Is there any advise for me ?

Just email those on your list... that's all I can say.

 

[SMSFAST]

Make your emails feel personal. Even when using mass sending, set up variables to mention the recipient’s name or company.
Keep it short — most people won’t read long emails.
Include a few strong examples of previously published guest posts.
You can also suggest 1–2 guest post topic ideas tailored to their website’s theme.

 

[Bilal031]

Make your emails feel personal. Even when using mass sending, set up variables to mention the recipient’s name or company.
Keep it short — most people won’t read long emails.
Include a few strong examples of previously published guest posts.
You can also suggest 1–2 guest post topic ideas tailored to their website’s theme.

Should I offer them free briefing session about their website in my first email?

 

[SMSFAST]

Should I offer them free briefing session about their website in my first email?

A free session is a good idea, but you first need to get their attention. I think you need to show interest in their niche, demonstrate your knowledge of it, and show that you understand their business as well.

 

[megakim]

Keep it simple and personal. Short email asking if they handle guest posts or need placements works better than pitching.

One follow up after few days is enough.

 

[Bilal031]

Is their any best strategy for me? Like AIDA (Attention, Interest, Desire, Action)

 

[bruce4seo]

Nice, more spam for me.
Nowadays, I'm getting bombarded by SEO sellers, I instantly delete those SEO services emails.

Seems you have been annoyed by many sellers lol

 

[praetserge]

Seems you have been annoyed by many sellers lol

Practically, on a daily basis

 

[proxygo]

research prospects to find a specific pain point, then send a highly personalized,
concise pitch offering high-value content that benefits their audience

 

[diqasv]

getting guest post using cold email require sending messages on target niche with pointer link to landing page where guest posting services are listed for orders.

 

[pelasil]

Just curious, what kind of mass e-mailing config are you running to be able go consistently hit inbox. I’m personally using AWS SES and hitting about 85%+ inbox rate.

 

[Zenith Peak Agency]

Bilal031 hey keep your first email short and ask a question instead of pitching Personalize the opening so they know it is realTwo follow ups maximum