The on-going strategy of link equity

[wwsosop]

If you already have a ranking asset and it is well bolstered, I am curious about how yall handle link equity. I never stopped looking for more links and every blue to red moon I find a excellent expired domain or deleted. I just cant know it exist and not buy it lol. Do yall do the same?

I am not really trying to grow or chase keywords. I rank second place to a nationwide PBN where the organization spent 10 to 20 times more than I did so the google gods and give me rank 1 if they want + my efforts to take it.

What do yall do when you find the gold sites for cheap is my question?


Side Note / question: I am currently building / schemeing / creating a pbn to be local and compete against mommy networks that rank any Latter female party keywords. I could of made this a seperate post. I am going to go money < 3-5 branded kw chasers < web 2.0s < pbn blast for sellers here. Even for this coming creation and i have my branded(s) still finding good candidates.

Anyone beat a massive network locally and have a tip?

I am already grabbing tons KW without the complete setup. The mistakes i made in the past going to fix like making sure sites matter chase relevant keywords with proper structure and etc. The Biggest mistake was topical authority. I could be wrong and want to be corrected, these 10 - 20 deep clusters end up being trash. They are created by AI and since this is done on scale tons of these pages get deindexed cause though AI quality, lack the human touch i noticed.

It leads me to another question, how often should you go back and check clusters for indexing and should you:

1. Prune them and keep what is indexed
2. Update the deindexed, add canonicals and try again.

The issue is when the cluster is too deep, just to much to manage.

 

[ZenithZeus]

I usually grab expired domains that fit my niche and use them to boost my PBN strategically. For deep clusters, I focus on pruning what stays indexed and updating key pages instead of touching everything, keeps it manageable.

 

[Starblazer]

I did miss a few expired domains and then found out that they were abused by casino sites. There are people who bought them later as the domain name sounds great (beginner mistakes) and struggling to rank since years. Google shuns these abused domains until the new owners become bankrupt.

 

[wwsosop]

I did miss a few expired domains and then found out that they were abused by casino sites. There are people who bought them later as the domain name sounds great (beginner mistakes) and struggling to rank since years. Google shuns these abused domains until the new owners become bankrupt.

I had a few cases where I saw that at well but, if the casino, or cbd pro (use to be viagra stuff) only used the domain for a 301. I found that the domain rebuilt still has its topical authority.

I dont buy any more domains unless it is a diamond. The on brand beating me out its due to topical authority and entity. I cant compete because I dont want to explain every buyer the first half of my sale is deception but we do this instead due to a cancellation for something that never existed.

 

[wwsosop]

I usually grab expired domains that fit my niche and use them to boost my PBN strategically. For deep clusters, I focus on pruning what stays indexed and updating key pages instead of touching everything, keeps it manageable.

The next time i index everything, if i find pages not indexed or crawled I am pruning for sure. It would just be AI sloth anyways.