Jonathan Miles
BANNED
- Dec 23, 2025
- 36
- 10
I’m trying to better understand Pay Per Install (PPI) as a distribution model and how it is generally viewed today. I’m mainly interested in learning how it compares to how it was used in the past.
ppi back in the day was basically bundled installers + silent installs, volume over quality and nobody cared. now OS + browsers + AV killed that game, so what’s left is locked-down niches like enterprise tools, extensions with real value, or borderline gray stuff riding consent screens. if you don’t control the distribution and the install context, ppi today is mostly trash installs + clawbacks - the model didn’t die, the abuse did, and most people never adapted.I’m trying to better understand Pay Per Install (PPI) as a distribution model and how it is generally viewed today. I’m mainly interested in learning how it compares to how it was used in the past.