Advanced enabling switch.

[Zachary Henderson]

Would you deliberately turn off this switch when running ads, especially during the ad testing phase?

 

[Richagency]

Would you deliberately turn off this switch when running ads, especially during the ad testing phase?

You shouldn’t turn it off, because when you turn it back on, the ads may not perform as effectively as before and their delivery may also decrease.

 

[seo crazy]

When testing ads, I’d avoid turning on advanced switches at first and keep things simple so results are easier to understand.

 

[seogodyy]

No. Keep it ON, especially during testing.
It helps Facebook learn faster and find results.
Turn it OFF only later, when scaling with proven audiences.

 

[sang23]

No. Turn it on, especially during the testing phase.

 

[MercuryAgency]

I think you should turn it off to see exactly which images or words are working best, so you can then develop a winning formula to apply to future campaigns.

 

[Luca Marketing Agency]

I always use all of Meta's functions from the start to prioritize maximizing results
Then I can optimize and disable them after they are running stably

 

[Ana Agency Marketing]

During the testing phase, it's best not to turn this button on. It will affect your testing process and may produce inaccurate results.

 

[Jenny 15]

Would you deliberately turn off this switch when running ads, especially during the ad testing phase?

A warm-up campaign for your account is unnecessary.

This feature is essential for the main campaign advertising your product.

 

[Golden Agency]

During the testing phase, I usually turn it off to better control the variables and understand what actually works. Only after understanding this do I actually create my main advertisement.

 

[Golden Agency]

During the testing phase, I usually turn it off to better control the variables and understand what actually works. Only after understanding this do I actually create my main advertisement.

 

[Mertin Agency]

It depends on what you're using it for. If it's for clean testing and ensuring data clarity, I usually turn this feature off, but for scalability, I might turn it on.

 

[Akhazriel]

Yes, it’s often advisable to turn off the advanced enabling switch during the ad testing phase to ensure that you're accurately measuring the performance of specific ad variations without interference.

 

[LUMINOUS AGENCY]

It depends on the campaign stage and your goal. During early testing, many advertisers prefer to keep things simple and limit automation so they can clearly see how each variable performs.

 

[CHAP MAN]

Keep it ON during testing so Facebook can learn faster and find results; turn it OFF later only when scaling with proven audiences.

 

[Flickkaa]

Would you deliberately turn off this switch when running ads, especially during the ad testing phase?

Yes, during testing it often makes sense. That switch can restrict delivery before the algorithm learns anything useful, so turning it off early gives cleaner data.

 

[Oriental Soundscapes]

Yes. During the ad testing phase, I proactively turned off (or limited) this switch to avoid sudden spending spikes and keep test data stable. Once the campaign was stable and scaled, I turned it back on or adjusted it accordingly.

 

[bulkcloudaccs]

Generally not—you shouldn't intentionally turn it off during testing; keep advanced optimizations/enhancements enabled first to let the system learn, then only disable specific options later if they hurt control or performance.

 

[elazazy]

no especially during ad testing, I’d keep it on to ensure consistent delivery and cleaner result.

 

[Frank lee]

it can actually help to leave the switch on briefly sometimes the controlled delivery highlights what works best before scaling up.