I understand now; the goal is to control costs, not to maximize volume. I'm using my current pricing strategy to achieve stability and control, not to maximize sales volume. Otherwise, my results will be very poor.
I think the new advertisement shouldn't be used in its initial stages, otherwise many problems will arise, such as no spending, no clicks, and no results.
This is essentially automatic optimization; when the bid exceeds my set price, Facebook automatically blocks the bid and doesn't participate in the auction. However, I feel this will lead to many problems and could result in me losing a large number of orders.
I've never set this kind of bidding limit because I find it complicated, and I haven't quite figured out how it works. Although it can be simply understood as a way to control costs and prevent budget overruns, doing so would also result in losing many orders.Sounds like a good thing to A/B test with
I've started specifically testing this setting, and I believe it will surprise me, although I'm not sure if it will be good news or bad news. However, I have to set it up in the long run because market competition will lead to a lot of malicious price gouging later on, and I think this is the only way to deal with this problem.
Yes, your explanation is very professional. The advertising shouldn't be set up in the initial stages; instead, it should be allowed to learn and find more customers. Otherwise, the advertising will be hindered, the learning process won't be completed, and it will only have negative effects. Only when my CPA (Cost Per Acquisition) stabilizes can I set it up and allow it to be effective.
