I've also noticed this problem, and I've started to intentionally focus on video content, making video production a key element of my advertising strategy.
That's absolutely true. I've tested it many times, but video production needs to be authentic and interactive to achieve better conversion rates. The length of the video also determines its quality. This is a very tricky problem.
There's nothing we can do about this; video has a much greater impact, and images are only effective in certain areas now. Users click on videos more frequently, which means current algorithms favor video content. The only option now is to work with studios to produce a large volume of videos.
I work in the electronics industry, and the dynamic effects of video are far more impactful than any still image. My current production focus has to shift to video production, even though the cost per click is higher. There's no other way around it.
yes. because now days people are spending more times on reels. image ads doest get much result. its not meta dont want your image ads to seen but its audience who prefer reels over images.
now days people prefer reels. its not like meta pushing only video ads but people prefer reels thats why
Instagram is experiencing a significant surge in video advertising compared to image advertising. The majority of ads displayed on my account and Reels are videos. Good, engaging video ads consistently attract more engagement than traditional image ads.
Video ads perform better these days. It all depends on what you are trying to promote too.
