Ads Data Check: Anyone seeing a surge in junk leads & bot traffic?

[Dodi AGC]

How's the ad data quality for everyone lately? I'm seeing a lot of junk/trash leads, and it feels like there's a wave of bot traffic or fake engagements going on. Would love to hear your thoughts, bosses!

 

[junaidamir786]

How's the ad data quality for everyone lately? I'm seeing a lot of junk/trash leads, and it feels like there's a wave of bot traffic or fake engagements going on. Would love to hear your thoughts, bosses!

Yeah, I’m seeing it too. Lead quality feels way down lately, even when targeting hasn’t changed. Looks like more bot or low intent traffic slipping through. Tightening filters and switching audiences helped a bit, but it’s still messy. Curious which platforms you’re seeing it on most.

 

[Dodi AGC]

Yeah, I’m seeing it too. Lead quality feels way down lately, even when targeting hasn’t changed. Looks like more bot or low intent traffic slipping through. Tightening filters and switching audiences helped a bit, but it’s still messy. Curious which platforms you’re seeing it on most.

Spot on! Even with tight filters, the junk leads are still slipping through. I’m seeing it mostly on FB right now how about you, which platform is giving you the most headaches?

 

[TRAFFIC DEVILS META]

How's the ad data quality for everyone lately? I'm seeing a lot of junk/trash leads, and it feels like there's a wave of bot traffic or fake engagements going on. Would love to hear your thoughts, bosses!

Have you tried reviewing the ad content and detailed targeting settings? I think the main problem stems from there

 

[Alex drimar]

Test server-side / CAPI + bot filter

Most importantly: evaluate by ROI, not by surface area.

 

[LUMINOUS AGENCY]

I’ve noticed something similar recently. Lead quality feels more inconsistent, especially on broader audiences , so campaigns sometimes need a longer learning phase

 

[Golden Agency]

In my experience, this often happens when the algorithm prioritizes quantity over quality. If the signal isn't strong enough, you'll see more low-quality leads.

 

[Mertin Agency]

Lately, I've also encountered similar situations occasionally. What helps is tightening conversion events and improving the pre-access screening process, instead of just focusing on increasing raw traffic. Quality often comes after clearer signals.

 

[BAM AGENCY MARKETING]

This trend is becoming quite common, especially with broad targeting and lead generation forms. You should tighten conversion signals, add basic lead validation, and remove low-quality ad placements to clean up data before optimizing.

 

[Luca Marketing Agency]

Meta is struggling with testing new interfaces and chasing platform trends, allowing user data to update haphazardly. Sales conversions appear to be significantly worse than before

 

[joao figo]

Metrics look normal but the intent behind the leads feels diluted. Narrower targeting and stronger qualifiers made a noticeable difference for me.

 

[Bumblebee Media]

How's the ad data quality for everyone lately? I'm seeing a lot of junk/trash leads, and it feels like there's a wave of bot traffic or fake engagements going on. Would love to hear your thoughts, bosses!

Yes, the data quality is getting worse and worse due to selfish individuals always looking for ways to profit. It seems like things are getting more relaxed as the year draws to a close. Things will probably get better at the beginning of next year.

 

[sang23]

Yes, I agree; many potential customers are no longer as high-quality as they used to be. We need to tighten conversion metrics and improve our pre-entry screening process.

 

[Bumblebee Media]

Yes, I agree; many potential customers are no longer as high-quality as they used to be. We need to tighten conversion metrics and improve our pre-entry screening process.

We could use pixels or some other tool. This isn't really a big problem.

 

[FIDO AGENCY]

Sales performance on Meta are being negatively impacted by frequent interface and algorithm updates, leading to user data corruption. This issue is most common in broad targeting campaigns or lead generation ads. To improve the situation, you need to proactively clean up the data by tightening conversion criteria, adding customer verification steps, and removing ineffective display positions before starting optimization.

 

[gingerbey]

The increase in spam leads and bot clicks is due to Facebook's AI prioritizing finding the most engaging and cheapest leads, but the trade-off is that you might end up with spam customers.

 

[Selieepipes]

I’m seeing the same thing lately, especially with cheaper traffic sources where lead quality drops fast. Tightening targeting and adding extra filters or verification steps helped a bit, but it’s definitely rough right now.

 

[Alarar Daine]

I’ve noticed the same trend lately. Lead volume can look fine on the surface, but quality feels lower, so tightening targeting, exclusions, and adding stronger qualification steps in the funnel has helped reduce junk traffic a bit

 

[mylove_14k]

I've encountered similar situations before, the helpful thing is to tighten conversion events and improve the pre-access screening process, rather than just focusing on increasing traffic.