Hello everyone

[rodrigrez]

What’s working best for businesses on TikTok currently?

 

[miasmith]

What’s working best for businesses on TikTok currently?

From what we have been seeing across multiple clients and agency ad account tests, a few things are actually working on TikTok right now, especially for E-Commerce and Brand dealings....

1) Creative-First Testing
Short, dynamic clips (<8–12s) that hook in the first 1–2 seconds are outperforming longer ads. Ad account agency that run small batches of 10–15 variations, scales WINNING VIDEOS faster.

2) Interest + Broad Targeting Mix
Instead of locking down tight interests, combine broad targeting with layered interests in a single campaign. Works really well when the creative is strong.

3) Real User Content
UGC-style content (even filmed with phones) almost always beats polished studio ads, especially when tied to a strong CTA. Ad account agency usually will be able to see 15–30% better CVR with raw, real footage.

To help create content that has a higher chance of it being trending, instead of copying viral videos blindly, copy the video format instead. The niche of the video can be different, but the format helps a lot better as every person have their own niche that their particularly interested in.

• Same hook, same style
• Same camera angle
• Same pacing (jump cuts every 1 - 2 seconds)
• Same story arc, different ending.

Hope this helps