Sudden Drop in Impressions & Clicks. Anyone Else Facing This?

[smarty84]

Hello everyone,
Recently in most of my Google Ads campaigns I have noticed a sudden drop in impressions and clicks. I am not sure what happened all campaigns are advertiser-verified, business-verified and have no policy violations. Has anyone else faced this issue lately?

 

[Den7688]

Yeah, I’ve seen that too. A sudden drop like that usually feels like a system wide shift rather than a policy hit if everything’s clean and verified. sometimes it’s just a slow rollout of ranking changes or bot filtering tightening up. I’d check your bid strategy and audience settings too in case something auto adjusted.

 

[smarty84]

Everything on my end looks clean, but I still don't know what happened. Not sure if this is due to a new update or something else. Even the accounts running broad-match keywords are seeing a sudden dip in impressions and clicks. I am also getting this message on many keywords: "We don't know why your ads aren't showing for this search" yet those keywords are still getting very low impressions and clicks.

 

[smarty84]

I started facing this issue earlier this week but it has become severe since Wednesday. Is anyone else experiencing the same problem?

 

[ChibiCosmic]

That's frustrating! A sudden impression/click drop without policy issues is common it could be due to increased competition (new advertisers entering the space), seasonal shifts in search volume, or even Google algorithm updates impacting ad visibility. I recommend checking your Quality Scores and average position closely, as those are often early indicators of these types of changes.

 

[Herinsorren]

so there is drop in impressions , clicks and conversions , plus the suspension has skyrocketed.. believe it or not.

 

[ali78691]

I started facing this issue earlier this week but it has become severe since Wednesday. Is anyone else experiencing the same problem?

I am running almost 35 different products across different industries and states, and impressions and conversions across almost all of my accounts have dropped drastically. I have been facing this issue for the past week, and it is extremely frustrating. All of my accounts are 2–3 years old and have a strong spending history.

 

[smarty84]

That's frustrating! A sudden impression/click drop without policy issues is common it could be due to increased competition (new advertisers entering the space), seasonal shifts in search volume, or even Google algorithm updates impacting ad visibility. I recommend checking your Quality Scores and average position closely, as those are often early indicators of these types of changes.

Yeah, it’s definitely frustrating. Everything looks normal on my end, don't know if there is algorithm shift or seasonal change. I'll take a closer look at Quality Score and average position to see if there is any pattern. Thanks for the suggestion

so there is drop in impressions , clicks and conversions , plus the suspension has skyrocketed.. believe it or not.

Yes, I've never seen this kind of drop in impressions and clicks before. And you are right, Google has definitely become much stricter.

I am running almost 35 different products across different industries and states, and impressions and conversions across almost all of my accounts have dropped drastically. I have been facing this issue for the past week, and it is extremely frustrating. All of my accounts are 2–3 years old and have a strong spending history.

Same here. Starting this week, I am seeing that most of the keywords in my campaigns aren't even generating impressions or clicks, they're just not performing at all. And this is happening in older accounts with a very strong spending history. It really feels like some updates are being rolled out quietly.