Problems with creating multiple ad groups

[starpareek]

I am setting up a camp with 10 groups. I divided the budget for each group to about 120$-150$. But it is really confusing that my account cannot spend. I tried to reduce the budget to about 10$-20$ and it is good that my account spent. But not all.
Is there a way to optimize it. I want to increase the budget but it seems difficult. Can someone help me?

Yeah, this is super common. When an account isn’t strong yet, Meta just won’t let you jump from small budgets to $150 — it freaks the system out and delivery stops.

What usually works better is letting the $10–$20 groups spend steadily for a few days, then bumping them up slowly… like 20–30% at a time. Another thing I do is duplicate the best group and give the new one a slightly higher budget. It’s way smoother than raising the original.

 

[LUMINOUS AGENCY]

Running 10 ad groups with $120–$150 each can overwhelm a new or low-spend account, so the system simply won’t deliver the budget.

 

[NAM AGENCY]

Your account may have a spending limit.

 

[NoTY5]

Hey man, yeah that’s a super common issue with new or “low-trust” ad accounts. FB just won’t let them scale fast. A few things that usually help:

• start with $5–10 per ad set, let it spend 2–3 days
• slowly bump 10–20% every 48h, don’t jump straight to $150
• keep 2–3 best groups active, pause the weak ones
• warm the account with small daily spend for a week

Big jumps always trigger under-delivery or soft limits. Slow and steady works better on fresh accounts.
You tried scaling only the top groups first?

 

[Z Agency]

Start by setting up your campaigns with a small budget, then observe which ones perform well. From there, you can either duplicate them or increase the budget directly on the successful campaigns.

 

[LS Marketing Agency]

i think in beginning let's put 5-10$ per ad set to warm up then increase budget with well-performed camps, consider using more ad accounts with high spend limit and had some previous spent

 

[muhammadshumbul]

I tried replacing a new account with higher limits and luckily everything was fine

Yeah, lucky break for sure. Usually easing in is safer, but glad it worked out for you.

 

[Dragon Tia7]

You mean to increase the budget slowly in a warm up manner right. If so then great you found a good solution

Right, just raising it bit by bit usually lets the system adjust smoothly. Looks like you understood it exactly how it works.

 

[Golden Agency]

It’s common for accounts to underspend when scaling too quickly. When ads are approved, Meta’s delivery system is still evaluating risk, history, and previous spend. It’s often more effective to scale slowly. If some ad groups are spending and some aren’t, let them run longer and see which ones stabilize first.

 

[Mertin Agency]

If the account or pixel doesn’t have enough spend history, Meta will limit delivery when the budget is adjusted too quickly compared to previous performance. From what I’ve learned, keeping the budget low for a while, letting the ad set stabilize, and then increasing it in 10–20% increments is more effective than going from $20 to $150 all at once. The most important thing is to build trust and consistency in spending.

 

[BBAgency]

One common situation is that the ad account has a fixed daily spending limit, such as $50, $250, ..., up to “no limit”.
Another type is the ad account with a dynamic, jumping limit that automatically increases based on your actual spending.
In your case, if I’m not mistaken, it looks like the ad account was either:

- Created from a new BM, or
- Newly created from a personal profile.

These types of accounts usually start with a very low limit, typically $50 or $250 per day.
you should go to the Billing section of the ad account and check the exact daily spending limit that Meta has assigned.
If the limit is low, try switching to an account with a higher fixed daily limit.

 

[gingerbey]

You should monitor them for a while longer before increasing your budget; you can even multiply the campaigns.

 

[Jenny 15]

I am setting up a camp with 10 groups. I divided the budget for each group to about 120$-150$. But it is really confusing that my account cannot spend. I tried to reduce the budget to about 10$-20$ and it is good that my account spent. But not all.
Is there a way to optimize it. I want to increase the budget but it seems difficult. Can someone help me?

Facebook has been quite difficult to optimize lately, so I think you should increase your budget for ad groups that have spent money and turn off those that haven't spent.

 

[Bumblebee Media]

Once you set up your budget and it is approved, you have succeeded with your campaign. Just maintain your budget and pay on time, after 3-5 days you increase the budget a little. Like that, gradually you will reach the desired budget for your campaign. This way will take some time but it is good for your account to work long term in the future.

Do you understand the problem I'm facing? My campaign didn't cost a single penny in 3 days, bro.

 

[Bumblebee Media]

This happens often and can be frustrating, but it makes sense internally. It's not that the platform "doesn't want" to spend your money; it's simply following rules that aren't always obvious.

1. The logic behind what's happening

When you set a high budget ($120-$150 per ad group) from the start, the system has to quickly find a lot of quality impressions or clicks to justify that daily expenditure. If your audience is very specific, or if your initial bid (even if it's automated) isn't competitive enough for that volume, the system gets stuck. It can't spend all of it because it doesn't find enough opportunities that meet its internal profitability criteria.

By lowering the budget to $10-$20, you're essentially telling it, "I only need a little traffic per day." That's much easier to achieve. The system quickly finds those few impressions and spends the budget. *But* if you're not even spending $10-20 on some groups, it's a key sign: that particular audience is too narrow, or the creative/offer isn't resonating. Most likely, it's not just the budget, but a combination of three things:

1- Very small or overlapping audiences.

2- The platform's spending pacing.

3- The learning phase: Every time you create a group or drastically change it, the system enters a trial period. If during this phase (around 24-72 hours) it doesn't consistently achieve enough conversions (or clicks, depending on the objective), it gets stuck performing poorly and doesn't dare to scale.

Forget about reaching $150 for a moment. The goal now is to stabilize your spending and then scale. I suggest this:

a. Review your audiences.

b. Don't have 10 "inactive" groups.

c. Scale gradually, not aggressively.

When a group consistently spends its low budget (for example, $20) for 2 or 3 consecutive days with stable performance (a CPA or cost per click that doesn't skyrocket), increase their budget by a maximum of 30%. Go from $20 to $26. If they spend it all again the next day and performance remains stable, increase it to $34 the following day, and so on.

If at any point they stop spending, revert to the previous budget where it was working and leave it there for a couple more days before trying again. This method is called "gradual scaling" and is the safest way to grow a campaign without the system spiraling out of control.

Hey bro, you're using GPT chat, right? You should learn more about these issues, and your answers aren't helpful to the community at all.

 

[Bumblebee Media]

You should set a moderate budget and ensure your ads run stably for several days, then gradually increase the budget over time.

Yes, that's right. I tried it with an account with a larger budget, but the difference wasn't significant. Luckily, there's a method for warming up the account, and I'm quite happy with that.

 

[Bumblebee Media]

You should monitor them for a while longer before increasing your budget; you can even multiply the campaigns.

Yeah, bro. I'm experimenting with multiple ad accounts with small budgets. Luckily, everything is going well. Thanks for your feedback.

 

[Bumblebee Media]

Facebook has been quite difficult to optimize lately, so I think you should increase your budget for ad groups that have spent money and turn off those that haven't spent.

Is the optimization problem really due to Facebook or something else, bro? I'm really struggling with this as my new campaigns are having a lot of trouble optimizing.

 

[Bumblebee Media]

Yeah, this is super common. When an account isn’t strong yet, Meta just won’t let you jump from small budgets to $150 — it freaks the system out and delivery stops.

What usually works better is letting the $10–$20 groups spend steadily for a few days, then bumping them up slowly… like 20–30% at a time. Another thing I do is duplicate the best group and give the new one a slightly higher budget. It’s way smoother than raising the original.

I'm trying this with an initial budget of $5–10 and gradually increasing it by 50% each day, and today my budget is $120. Luckily, everything is going well.

 

[kevaagency]

where your budget isn’t fully spending, and increasing it causes