Ranking Keywords For Ecommerce Website

[opkzzz]

Hi everyone

As the title says, I want to rank on some lower difficulty keywords for my ecommerce website (let's just say that I sell clothing items)

From what I've seen on the forum + some other sources, I saw that the biggest factor was to create special dedicated pages for this keyword (e.g: keyword=buy pink dress sparkly => mywebsite.com/buy-pink-dress-sparkly), along with proper website speed, OnPage optimization, and the keyword to be present in the page, and also everything should align with Topical Authority of website/page

Is this information correct? Do you agree with this approach? What would you add/remove from this approach? Would love to see your guys opinions

 

[SproutGigsTeam]

What you’re mentioning is basic SEO, but it can definitely be improved. I suggest focusing on your category pages, for example:
domain.com/shoes/red-nike-shoes-example

You should mainly work on on-page SEO for these category pages so they gain authority, since categories usually rank better than individual product pages.

For ranking specific products, focus on Google Shopping, make sure you have good (and real) reviews, and if possible, include a product video.

 

[proxysolid1]

Your general idea is good, but simply creating long URLs for each keyword isn't enough. These days, Google quickly detects "manufactured" pages. I would focus on more useful content: original photos, filters, comparisons, size guides, and clear signs of purchase intent. I would also review internal pages; linking them effectively from relevant categories is more helpful than repeating the keyword a thousand times.

 

[Deleted member 731332]

I think you’re going to run into thin content issues without a pillar post. This is a long tail keyword. It’s supporting content of the pillar page that has comprehensive information about the top level content. Learn about content silos.

Also keyword in URL does not matter anymore. Only keyword in title. Look at Reddit URLS. They do not use keyword in url and rank well. That’s a waste of time, and can even get you a low quality score if URL, the title, and the first sentence all have the keyword. It’s keyword stuffing now. It’s viewed as attempt to manipulate the algorithm.

 

[DojaCat]

that tactic works but only when the silo breathes. stack the page inside a themed hub, reuse semantically close terms, push internal links from authority nodes. avoid spinning 50 thin pages. fewer, heavier, well-linked pages beat shotgun layouts every time.

 

[TechEinstien]

You have to add some supporting content. Your website structure should be well organized.

 

[Willliamm]

Your approach is correct, just avoid creating too many thin pages.
Focus on optimizing category pages, use internal links, add schema, and make sure the content is truly relevant.
Do that and low-competition keywords will rank quickly.

 

[jennykumar]

Is this information correct? Do you agree with this approach? What would you add/remove from this approach? Would love to see your guys opinions

yes I agree. Just keep in mind that your content for such product pages should be truly unique. Suppose you are selling mobile phone in 4 colors, and the only difference in all product pages is just colors then that might be conisdered as duplicate content. For such reasons you can create paginated pages/post instead of new one.

 

[sophianguyen]

Very reasonable. For key keywords, you create a separate page targeting that main keyword. However, for many secondary keywords, you cannot create one page for each keyword because that would dilute your website's content. You should focus on the main keywords and create excellent content. When the main keywords rank high, the secondary keywords will follow.

 

[ManeWave]

Yes, your approach is correct; creating dedicated pages for lower difficulty keywords, optimizing for on-page SEO, ensuring website speed, and aligning with topical authority are essential strategies, but also consider promoting your content through social media and gaining backlinks to strengthen your site's authority.

 

[JEYJEY]

Even low difficulty e-commerce keywords also need backlinks. Don’t need heavy link building, but a few niche edits, resource page links, and brand mentions can give your new pages a strong push.

 

[sommozozexi]

Hi everyone

As the title says, I want to rank on some lower difficulty keywords for my ecommerce website (let's just say that I sell clothing items)

From what I've seen on the forum + some other sources, I saw that the biggest factor was to create special dedicated pages for this keyword (e.g: keyword=buy pink dress sparkly => mywebsite.com/buy-pink-dress-sparkly), along with proper website speed, OnPage optimization, and the keyword to be present in the page, and also everything should align with Topical Authority of website/page

Is this information correct? Do you agree with this approach? What would you add/remove from this approach? Would love to see your guys opinions

Yes, your approach is generally correct. Creating dedicated, keyword-focused pages is effective, especially for lower-difficulty keywords, and on-page SEO (title, headers, meta, internal linking) plus fast site speed is essential. Aligning content with your site’s topical authority also helps. I’d add ensuring high-quality, unique content on each page (not just thin keyword stuffing), optimizing images for SEO, adding schema where relevant, and building some internal/external links naturally.

 

[BulkCloudStore]

You’re on the right track your observations reflect much of what works for low competition, long tail keywords in eCommerce. Let’s break it down and see where you might refine or expand your strategy.

 

[opkzzz]

What you’re mentioning is basic SEO, but it can definitely be improved. I suggest focusing on your category pages, for example:
domain.com/shoes/red-nike-shoes-example

You should mainly work on on-page SEO for these category pages so they gain authority, since categories usually rank better than individual product pages.

For ranking specific products, focus on Google Shopping, make sure you have good (and real) reviews, and if possible, include a product video.

interesting idea. however I've seen little to no one from my competition doing this. I guess that's just a niche specification. But the reviews/video part I like it

I think you’re going to run into thin content issues without a pillar post. This is a long tail keyword. It’s supporting content of the pillar page that has comprehensive information about the top level content. Learn about content silos.

Also keyword in URL does not matter anymore. Only keyword in title. Look at Reddit URLS. They do not use keyword in url and rank well. That’s a waste of time, and can even get you a low quality score if URL, the title, and the first sentence all have the keyword. It’s keyword stuffing now. It’s viewed as attempt to manipulate the algorithm.

I understand the idea of pillar post with content silos, kinda. However I don't agree about what you've said with Reddit URLs. Reddit is a giant at this time and btw it uses the keywords from the title. But my opinion is that Reddit post are ranking because of the fact that Reddit is such a giant website with lots of trust so of course google index&ranks them really fast

that tactic works but only when the silo breathes. stack the page inside a themed hub, reuse semantically close terms, push internal links from authority nodes. avoid spinning 50 thin pages. fewer, heavier, well-linked pages beat shotgun layouts every time.

Yes I think for starters I will create 1 page to see how it ranks and keep an eye on it.

You have to add some supporting content. Your website structure should be well organized.

supporting content means my blog posts? or rather some backlinks?

yes I agree. Just keep in mind that your content for such product pages should be truly unique. Suppose you are selling mobile phone in 4 colors, and the only difference in all product pages is just colors then that might be conisdered as duplicate content. For such reasons you can create paginated pages/post instead of new one.

Got it, thanks! Indeed I need to make sure I will not duplicate content

Yeah, that approach is on the right track, especially for low-difficulty ecommerce keywords. Just make sure you don’t over-fragment your site with too many ultra-specific pages. Focus on search intent, strong product/category structure, fast loading, and adding unique value (comparisons, styling tips, FAQs). When the page actually helps the shopper, ranking gets much easier.

thanks. I will start with only 1 page to see how it will rank. I am thinking about a 301 redirect link to main page if everything goes fine? Not sure about this

 

[Deleted member 731332]

interesting idea. however I've seen little to no one from my competition doing this. I guess that's just a niche specification. But the reviews/video part I like it



I understand the idea of pillar post with content silos, kinda. However I don't agree about what you've said with Reddit URLs. Reddit is a giant at this time and btw it uses the keywords from the title. But my opinion is that Reddit post are ranking because of the fact that Reddit is such a giant website with lots of trust so of course google index&ranks them really fast

This makes zero sense as to what I said. There’s many examples online of websites that no longer use keywords or any words in URLS but the domain name itself. Just because it’s Reddit means nothing in regard to algorithm ranking factors.

There’s articles from big SEO agencies that agree keyword in URL is not a ranking factor anymore, only keyword in meta title and in content.

I’m sure at this point you don’t know that Googles algorithm was leaked in 2024 either?

https://growfusely.com/blog/google-api-leak/

supporting content means my blog posts? or rather some backlinks?

This user was telling you the same thing I did about your content and how to go about writing for long tail keywords so that the thin content “doorway” style pages you’re thinking of making won’t be considered thin content by the algorithm or a Google quality rater that comes to your website on behalf of Google and rates it (yes this is real).

In a content silo there is at the top of the silo your pillar article. That is a comprehensive article. The supporting content is content you write to support the pillar article by expounding more on specific sub topics you touch on in the pillar article. That is what supporting content is and means.

Seems like you got stuff to learn and try for yourself instead of viewing yourself as an expert. Good luck

 

[SEO Intelligence]

Yep, dedicated intent-focused pages work, but pair them with strong internal linking and solid category structure. For ecom, relevance + crawlability usually beats brute keyword-stuffed URLs every time.

 

[SproutGigsTeam]

interesting idea. however I've seen little to no one from my competition doing this. I guess that's just a niche specification. But the reviews/video part I like it

Even large companies like Amazon follow this approach; you'll notice they put a strong emphasis on optimizing categories.

 

[abitcapmarketing]

Yes, the approach is mostly correct. Creating targeted pages can help, but only when the keyword clearly needs its own page and matches user intent. Make sure the page fits your site’s topic, has basic on-page optimization, and is supported with internal links. Good site structure and speed also help. The main goal is to keep everything relevant and useful for the user.

 

[Thunder Digitals]

You should mainly work on on-page SEO for these category pages so they gain authority, since categories usually rank better than individual product pages.

This.

You need to work on your category pages, and yeah, you should optimize your product pages too, but category pages carry more authority than product pages.

Also, you need backlinks to rank a e-commerce website. Every e-commerce website needs high-authority backlinks to rank for its desired keywords and niche.

Because there's always tough competition for e-commerce websites.

 

[RankWithShelly]

Yeah, as everybody already mentioned , your approach is basically right making a dedicated page for each easy keyword still works well, especially for ecommerce.
Another simple but powerful thing you can do is make the page feel “real” add genuine reviews, customer photos, sizing advice or anything that shows people actually interacted with the product. Google tends to trust pages that look lived-in, not ones that feel freshly made just for a keyword.