Anyone Seeing High CPMs on Facebook Lately?

[bisolaojo]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it?

 

[Diamondagencyfb]

What products are you advertising? It could be that peak advertising season has increased competition and display costs. You should try expanding your distribution window, changing creative, or testing a wider audience to give the algorithm more room to optimize CPM costs.

 

[Benazir]

CPM has been increasing for the past 2 months, there have been quite a few changes recently like reach, results, and cost. But it can still be stable when you have a good optimization strategy.

 

[DN AGENCY]

I'm running ads in the financial sector and I've seen a pretty high increase in cpm recently.

 

[LUCKY AGENCY MEDIA]

Yes, CPM have been higher lately it’s common during competitive seasons. Try testing new creatives, broadening targeting, or running ads during less competitive hours to help bring costs down.

 

[Checkmate Ads Agency]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it?

"targeting and creatives haven't changed much" -> The reason. The solution: Change the reason.

 

[SMIT _ Ads Solutions]

CPM is influenced by a lot of factors. You mentioned your creatives haven't changed, but that might actually be the problem—you could be seeing ad fatigue.

Usually, your CPM will directly reflect how engaging your media is. Even when you do refresh your content, that new creative has to be genuinely compelling.

Can you share a bit more detail on the situation? For example, what's your niche, and did you notice your CTR drop at the same time your CPM increased?

 

[MillieSparks467]

Over the last couple of days, CPM has halved, but conversions haven't gotten any cheaper, haha.

 

[LabateVerrue]

Officially, it was the worst month in terms of profit in the last two years. And it's not about CPM at all.

 

[LongDzz]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it?

Yes, recently my customers are also complaining about high CPM. Maybe Facebook's algorithm is changing. Try creating a new campaign exactly like the old campaign, maybe the results will be better.

 

[Oliver Bennett]

Yeah, CPMs have been pretty high lately!

 

[bisolaojo]

Yes, recently my customers are also complaining about high CPM. Maybe Facebook's algorithm is changing. Try creating a new campaign exactly like the old campaign, maybe the results will be better.

I appreciate the tip. I haven't tried replicating the same campaign in a long time, but I'll give it a shot. When you did it, did you immediately observe a decline in CPMs, or did it take a few days for it to stabilize?

 

[saphiron]

CPM spikes are common right now. Here's why + fixes:


Why CPMs are up:

• Q4 hangover (competition still elevated)
• Your audience fatigued (same creatives = higher CPM)
• Platform changes (Meta/TikTok always tweaking)
• Your niche might be saturated

Quick fixes:

1. Refresh creatives ASAP
   
   • Even small changes help (new hook, different thumbnail)
   • Platform punishes repeated creative exposure
2. Audience expansion
   
   • Broaden targeting 10-20%
   • Test lookalikes if not already
   • Cold traffic often cheaper than warm now
3. Ad scheduling
   
   • Pause during peak hours (12pm-8pm usually highest)
   • Run overnight/early morning for lower CPM
4. Campaign structure
   
   • Kill underperforming ad sets faster
   • Consolidate budgets (Facebook rewards fewer, bigger campaigns)
5. Platform diversification
   
   • Test TikTok if on Meta (often 40-60% cheaper CPM)
   • Google Performance Max as backup

What's your niche + platform? Finance/crypto = always expensive. E-comm = seasonal. That context matters for specific advice.


Also - what's your current CPM vs baseline? Sometimes 20-30% increase is just cost of doing business.

 

[aloraseo]

Yes, CPM increases are common due to higher competition or seasonal demand—try refreshing creatives, testing new audiences, or adjusting bidding strategies to lower costs.

 

[bisolaojo]

CPM spikes are common right now. Here's why + fixes:


Why CPMs are up:

• Q4 hangover (competition still elevated)
• Your audience fatigued (same creatives = higher CPM)
• Platform changes (Meta/TikTok always tweaking)
• Your niche might be saturated

Quick fixes:

1. Refresh creatives ASAP
   • Even small changes help (new hook, different thumbnail)
   • Platform punishes repeated creative exposure
2. Audience expansion
   • Broaden targeting 10-20%
   • Test lookalikes if not already
   • Cold traffic often cheaper than warm now
3. Ad scheduling
   • Pause during peak hours (12pm-8pm usually highest)
   • Run overnight/early morning for lower CPM
4. Campaign structure
   • Kill underperforming ad sets faster
   • Consolidate budgets (Facebook rewards fewer, bigger campaigns)
5. Platform diversification
   • Test TikTok if on Meta (often 40-60% cheaper CPM)
   • Google Performance Max as backup

What's your niche + platform? Finance/crypto = always expensive. E-comm = seasonal. That context matters for specific advice.


Also - what's your current CPM vs baseline? Sometimes 20-30% increase is just cost of doing business.

I truly appreciate how well you broke things out, this is great. Ad scheduling makes logical, especially as I run campaigns primarily during peak traffic hours, but I hadn't thought of it as a variable. CPMs for my eCommerce specialty have increased from roughly $6–7 to over $11. I'll test your off-peak approach and creative refresh and provide an update. Once again, thank you!

 

[ZenProxy]

Yes — you’re not alone: many advertisers report seeing higher CPMs on Facebook ads lately.
Here are two tips to try and lower your CPMs:
- Refresh your ad creatives and copy: avoid fatigue by testing new visuals, headlines and formats frequently.
- Broaden your targeting or use larger audiences, and reduce overly narrow segments to give the ad delivery algorithm more room and competition less chance to drive up costs.

 

[tnp54dcn17]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it?

Yes, CPMs have risen across most niches due to Q4 ad competition and higher seasonal demand. Try refreshing creatives, tightening audience segments, or testing new placements to bring costs down.

 

[jsk1219]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it?

Change your ad copy and expand your targeting

 

[Chloenvy]

Hello everyone, despite the fact that my targeting and creatives haven't changed much, I've observed that my CPMs have increased recently. Is anyone else experiencing this, or is it just my niche? Any advice on how to lower it

You should try expanding and changing the target and creative , testing new audience to give the algorithm more room to optimize the CPMs cost

 

[SeoRankerPro]

Yes, CPMs have recently risen across most niches due to higher competition and seasonal demand. To lower them, test new creatives, refresh your audience and try different ad placements or times.