Is Reddit Limiting Reach on Posts with External Links?

[Nuelz]

I’ve noticed posts with links (even clean ones) barely get traction compared to plain text or image posts.
Maybe Reddit’s quietly suppressing outbound traffic?

Anyone else tested this? Or found a smart way around it?

 

[Mrnewbie]

I’ve noticed posts with links (even clean ones) barely get traction compared to plain text or image posts.
Maybe Reddit’s quietly suppressing outbound traffic?

Anyone else tested this? Or found a smart way around it?

I am not a Reddit guru, but they know when you're trying to advertise to them. The best way to go about it is to build a long-term account and then post a site and state, " I don't really care if you use them, but xyz. Com just redid my roof and they cleaned up everything at a good price."

You have to find ways to do it subtly, or otherwise you will keep burning through accounts.

 

[Accountstealth]

They 100% know when youre trying to send traffic off their site and they are very strict about it (will ban most accs that do it without established posting/commenting history).

So to answer your question - they do not encourage it.

 

[Nuelz]

I am not a Reddit guru, but they know when you're trying to advertise to them. The best way to go about it is to build a long-term account and then post a site and state, " I don't really care if you use them, but xyz. Com just redid my roof and they cleaned up everything at a good price."

You have to find ways to do it subtly, or otherwise you will keep burning through accounts.

Yeah, that’s true. Reddit users can spot promo posts a mile away. Building trust first and blending it in naturally is definitely the smarter move.

 

[shijin]

Ran an A/B last month: native image post with CTA + link-in-comments crushed the direct link post by 2x.

 

[allen_d99]

They definitely do. And not just reddit, pretty much every platform limits the reach of posts with external links.

 

[Th3King]

Reddit seems to favor content that keeps users on the site, so links often get lower visibility.

 

[MichaelGreen]

Yes, link posts usually get less reach. Reddit doesn’t push them much. What works better is posting text or images first, then adding the link in the comments. That’s the easiest way around it.

 

[praetserge]

Obviously, no platform wants you to leave but this is exaggerated.
Some subreddits, only post links and they are fine.
It's what you post and how people interact with it. My 2 cents, redditors don't like external links as they consider them as promotions and thus interact less and thus your reach suffers.

 

[scripttune]

Yes, Reddit limits reach on posts with external links. Better tactic: post content first, then put the link in the first comment.

 

[upvotemax]

I’ve noticed posts with links (even clean ones) barely get traction compared to plain text or image posts.
Maybe Reddit’s quietly suppressing outbound traffic?

Anyone else tested this? Or found a smart way around it?

The answer is YES.
Reddit is a platform to connect people, even they allow publishing links, they don't take posts with links seriously, even REDDIT users don't.
Unless it's very helpful.

 

[lkg777]

I’ve noticed posts with links (even clean ones) barely get traction compared to plain text or image posts.
Maybe Reddit’s quietly suppressing outbound traffic?

Anyone else tested this? Or found a smart way around it?

Yeah Reddit definitely seems to limit posts that include links. I usually share value first in the post and then put the link in a top comment and it performs much better.