RSOC RAF Discussion

Martinjones

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Hello Guys, We all know in the Search Arb world, there has been a lot on going regarding ad policy. me and my team affected due to this changes a lot but this the reality so are trying to embers it through new guidelines. If you have the same issue, you can discuss with us here. At least we can share our approaches and learn from each other.

For now, we are using very simple ad copies for meta and taboola but the conversion rate is super low compare to previous months, since the ad copies are not interesting enough for the ausiences. overall the approach we are trying is, we call it Knowledge approach. Means we are trying to spread knowledge through our ads and in short according to policy. we are stick to our landing page details, article headline and ads allighment. Coz untuil now this is the only key we have, not to violate any google policy.

Share your thoughts about it and if possible then any new technique which could eventually boost our profitability :)
 
@Martinjones what results are you getting in RSoC at the moment?
Hello @TjWarrior currently we are using our own RSOC feed with meta traffic source. honestly i cant complain about the ROI, because with clean ads, your conversion rate and ad ctr both are a bit low compare to last years aggressive approach we did (not vulgar ads but we used some title tweaking approach), In terms of volume, we see $1500-3000 daily revenue with 20% above ROI.
In some providers feed, the ROI is much lower because of so many policy issues (some are fake, since they are using AI to detect ads creatives now a days)
What about you?
How are you doing in terms of results.
 
So you are spending ~15,000$ a day to get ~3,000$ a day in revenue (20% roi) am I right?

My results are practically half of yours
 
Not exactly 15k a month, coz as I mentioned, ROI is 20% above, means its mostly above 20% but sometime at some days its even 28%+
 
Oh I get it, your daily profit is 20% of 3000$
Not bad at all

I was making a killer in AFD, and now with RSoC the results are a little less...
I think I have to test and learn more
 
Oh I get it, your daily profit is 20% of 3000$
Not bad at all

I was making a killer in AFD, and now with RSoC the results are a little less...
I think I have to test and learn more
AFD! your one still alive ? BTW do you have any contact for direct yahoo and other search feed providers (without google feed)?
 
It's dead (AFD) for me. For you too?

I am looking for other search feed providers without google too...
 
Hello Guys, We all know in the Search Arb world, there has been a lot on going regarding ad policy. me and my team affected due to this changes a lot but this the reality so are trying to embers it through new guidelines. If you have the same issue, you can discuss with us here. At least we can share our approaches and learn from each other.

For now, we are using very simple ad copies for meta and taboola but the conversion rate is super low compare to previous months, since the ad copies are not interesting enough for the ausiences. overall the approach we are trying is, we call it Knowledge approach. Means we are trying to spread knowledge through our ads and in short according to policy. we are stick to our landing page details, article headline and ads allighment. Coz untuil now this is the only key we have, not to violate any google policy.

Share your thoughts about it and if possible then any new technique which could eventually boost our profitability :)
I'm facing the same issue. My team was making substantial profits with AFD, but after switching to RSOC, we're losing 80% daily. Can anyone help me adjust my strategy?

Currently, I'm using TikTok for advertising. Would Facebook or Taboo be more effective? I need to achieve some results to help my team!
 
Sounds like a solid approach! Maybe try A/B testing different ad formats or utilizing content-driven strategies—sometimes long-tail keywords with educational angles perform better.
 
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I want to stop working with feed providers like Tonic and Ads.com and submit our own website for AFD. It seems like a real challenge as Google has very strict rules for it.


Are you familiar with any shortcuts? :)
 
The "knowledge approach" sounds like a solid strategy given current ad policy sensitivities, prioritizing alignment and avoiding overly promotional language. To potentially improve conversion rates while maintaining compliance, consider subtly incorporating curiosity-driven questions or highlighting key benefits within your knowledge-based copy—just ensure it remains factual and relevant to the landing page. A/B testing different phrasing around these elements could help identify what resonates best with your audience without triggering policy concerns.
 
Sticking to compliant content is smart, maybe try micro-targeting or different ad formats to boost engagement without breaking rules.
 
yep same here, keeping ads super simple and policy safe, conversions dropped a lot, just testing headlines and landing tweaks to see what sticks
 
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