Finance industry: CTR ~2–3%, CPC ~$2, CVR ~8–10%.
Healthcare industry: CTR ~0.7%, CPC ~$1.5–2, CVR ~3–5%.
Highest efficiency is usually in **US, UK, EU**; lower cost in Southeast Asia but lower conversion rate.
→ Optimize with retargeting, creative with clear value, and reputable landing page.
I’ve been running finance and crypto ads lately. From my tests, Tier-1 GEOs like the US and UK bring better lead quality, but CPCs are usually between $1.2–$2.5 and CTR stays around 0.9–1.3%. Conversion rates hover near 6–9%, depending on the funnel. In contrast, GEOs like India or Indonesia get CPCs as low as $0.35–$0.6, though leads tend to be less consistent.
I run some FB ads for crypto + finance too. In my tests:
GEO US/UK give better quality leads but CPC high (~$1.50-$3)
GEO like India/SEA cheaper CPC (~$0.40-$0.90) but leads weaker
For healthcare I found CTR very low (<1%).
My tip: focus one niche first, build trust (clean domain, clear contact page, simple site), scale slow.
Will share more if you tell me which niche + GEO you use.
yeah those niches are tough on fb, but people are seeing better results in tier 2 geos like latam and southeast asia. cheaper clicks and decent ctr, though conversions depend a lot on how clean your funnel is
I’ve seen solid results with finance and healthcare ads in the US and UK—CPC can range from $1–$3, with a CTR around 1-2%, and CVR varies, but can hit 5-10% if you’re targeting right.
We are launching all these niches, finance and cryptocurrency work better in the USA, but medicine works better in Germany. But we are launching ADS on Facebook, bypassing moderation.
Currently, Tier 2–3 GEOs like LATAM, Eastern Europe, and some Asian countries still provide quite good conversions. CPC is usually lower, CTR is stable if the content is appropriate, and CVR depends heavily on the landing page and policy compliance. For these sensitive niches, creatives and funnels are more important than the GEO.
It really depends on the offer and compliance. Some are seeing decent results in Tier-2 GEOs, but CPC/CTR vary a lot. Would be interesting to hear real data from others testing right now.
I've found that running ads in these areas is heavily dependent on ad approvals and local regulations. Some geographic areas have good conversion rates at certain times, then experience a sudden drop due to policy enforcement.
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