Instagram Shop — Dead or Still Worth Building?

[Broderick Charley]

I connected my store to Instagram Shop, but traffic is way down. Feels like the feature’s buried now. Does anyone here still get real sales through it? Or is it smarter to drive traffic to a landing page instead of relying on the in-app checkout?

 

[shijin]

Still works a bit for me, but only when I post story tags with product stickers, feed posts flop.

 

[keneddy]

Yeah, IG Shop feels way less visible lately.It’s probably smarter now to use IG just to build interest and push traffic to your own landing page more control, better tracking, and you’re not at the mercy of their algo.

 

[Link Builder007]

I connected my store to Instagram Shop, but traffic is way down. Feels like the feature’s buried now. Does anyone here still get real sales through it? Or is it smarter to drive traffic to a landing page instead of relying on the in-app checkout?

Instagram Shop reach has dropped lately. Driving traffic to your own landing page gives better tracking, control, and higher conversion potential.

 

[SEOGrowtthZone]

I connected my store to Instagram Shop, but traffic is way down. Feels like the feature’s buried now. Does anyone here still get real sales through it? Or is it smarter to drive traffic to a landing page instead of relying on the in-app checkout?

Instagram Shop can still work but traffic is lower now It’s often better to send people to a landing page for checkout focus on good product photos, ads, and engaging with your audience to get more sales.

 

[Fenasi2erim]

Using Instagram to spark interest and then directing followers to your own site is definitely a smarter long-term strategy. More control and data beats relying solely on IG Shop.