Advice required with FB AD campain

[Dimathecoolguy]

Hey guys, so.
I have a funnel that consists of: somewhat aged domain, cloaker setup, quality whitepage, good and optimised moneypage, there's a video I made on the moneypage that is of a good quality, and a lead form that sends the leads to google sheets. Each and every one of these elements work for a fact, I know that, triple - quadriple checked myself.
Now the main thing is, the ADS.
I post to FB for leads w "website" option in the settings, my audience is 30k - 300k people. (Finance vertical, age 50+, geo germany)
I use FB agency that is trusted and checked, so they are not the problem either.
Most of my ads dont go through the review and get rejected, although the creatives for the ads have been created by FB itself. A bit strange but okay.
Maybe it makes sense to switch from "leads" to "traffic" in the fb ads settings? It would significantly reduce the CPC and (in theory) allow more clients to see the moneypage, however the amount of people who get registred is non existent, I have got a single (!!!) sign - up with "leads" setup, and none with "traffic" option
If there's anyone who has worked (or working rn) in the same vertical age and geo, Please, I beg you, If you can write something in response.
I am getting desperate and willing to try anything that works.
Share your knowledge on ads set up, what demographics settings works best, I am really looking forward to reading your replies.
Thank you for reading, have a good day

 

[Howk]

Switch from "leads" to "traffic" option in Facebook ads settings, but please note that this may decrease CPC and lead to fewer registrations on the moneypage. It's strange that most ads are rejected even when creatives are made by FB itself. Check demographics settings and try different targeting options to see what works best for your finance vertical, age 50+, geo Germany audience. Good luck with your ads setup!

 

[Link Builder007]

Hey guys, so.
I have a funnel that consists of: somewhat aged domain, cloaker setup, quality whitepage, good and optimised moneypage, there's a video I made on the moneypage that is of a good quality, and a lead form that sends the leads to google sheets. Each and every one of these elements work for a fact, I know that, triple - quadriple checked myself.
Now the main thing is, the ADS.
I post to FB for leads w "website" option in the settings, my audience is 30k - 300k people. (Finance vertical, age 50+, geo germany)
I use FB agency that is trusted and checked, so they are not the problem either.
Most of my ads dont go through the review and get rejected, although the creatives for the ads have been created by FB itself. A bit strange but okay.
Maybe it makes sense to switch from "leads" to "traffic" in the fb ads settings? It would significantly reduce the CPC and (in theory) allow more clients to see the moneypage, however the amount of people who get registred is non existent, I have got a single (!!!) sign - up with "leads" setup, and none with "traffic" option
If there's anyone who has worked (or working rn) in the same vertical age and geo, Please, I beg you, If you can write something in response.
I am getting desperate and willing to try anything that works.
Share your knowledge on ads set up, what demographics settings works best, I am really looking forward to reading your replies.
Thank you for reading, have a good day

Try testing “traffic” with a warm-up phase first and build some engagement before switching to “leads.” Also, rotate creatives often and avoid repetitive ad text — Facebook flags patterns quickly in finance niches.

 

[Imelda_99]

The financial industry in Germany is strictly censored by Facebook, especially when you target people 50 years old and over. So it is normal for ads to be rejected.
If you choose Traffic, Facebook only sends people who “click” but not people who “fill out the form”, so the CPC is cheap but there are no customers.
If you choose Lead, Facebook needs data to learn, so the results will be very low at first.
Best way:
Use Lead form right in Facebook to get the first 30-50 customers.
When you have data, switch to Conversion so Facebook can find the right people.
Avoid words like “make money”, “invest” – write lighter like “simple online opportunity”.

 

[Nova Agency]

Try switching to the “Traffic” objective, narrowing your audience, and optimizing your landing page and ad copy. If you’re still getting rejected, check your domain and video for policy violations.

 

[Dimathecoolguy]

The financial industry in Germany is strictly censored by Facebook, especially when you target people 50 years old and over. So it is normal for ads to be rejected.
If you choose Traffic, Facebook only sends people who “click” but not people who “fill out the form”, so the CPC is cheap but there are no customers.
If you choose Lead, Facebook needs data to learn, so the results will be very low at first.
Best way:
Use Lead form right in Facebook to get the first 30-50 customers.
When you have data, switch to Conversion so Facebook can find the right people.
Avoid words like “make money”, “invest” – write lighter like “simple online opportunity”.

thank you for your insight, one thing tho
the moneypage is a news article, so I cant really use the Lead form in the facebook to generate leads, the people must read the newspage first, and then they can register.
For now you think the following is the best: get the traffic campain running, then switch it to the lead campain, is that you are trying to say?
im not using any words in the ad, just the picture, no headline, no bottomline

 

[Spartan Accounts]

Hey guys, so.
I have a funnel that consists of: somewhat aged domain, cloaker setup, quality whitepage, good and optimised moneypage, there's a video I made on the moneypage that is of a good quality, and a lead form that sends the leads to google sheets. Each and every one of these elements work for a fact, I know that, triple - quadriple checked myself.
Now the main thing is, the ADS.
I post to FB for leads w "website" option in the settings, my audience is 30k - 300k people. (Finance vertical, age 50+, geo germany)
I use FB agency that is trusted and checked, so they are not the problem either.
Most of my ads dont go through the review and get rejected, although the creatives for the ads have been created by FB itself. A bit strange but okay.
Maybe it makes sense to switch from "leads" to "traffic" in the fb ads settings? It would significantly reduce the CPC and (in theory) allow more clients to see the moneypage, however the amount of people who get registred is non existent, I have got a single (!!!) sign - up with "leads" setup, and none with "traffic" option
If there's anyone who has worked (or working rn) in the same vertical age and geo, Please, I beg you, If you can write something in response.
I am getting desperate and willing to try anything that works.
Share your knowledge on ads set up, what demographics settings works best, I am really looking forward to reading your replies.
Thank you for reading, have a good day

Hi there,

Right now what is the main problem you are having? Is it ads rejected constantly or CPC too high? You would need to share more details so everyone here will be able to help you.

 

[Dimathecoolguy]

Hi there,

Right now what is the main problem you are having? Is it ads rejected constantly or CPC too high? You would need to share more details so everyone here will be able to help you.

Right now (today) the ads get rejected, I can't send the creatives bc I just wiped my hard drive, but there was a certain person who's face was hidden by YT "play" button, some neutral text in the picture, no banwords 100%. I tried to post the creatives that FB has generated based on my input picture, but they got rejected aswell.
CPC is technically infinite since im just burning money and get 0 customers. I have played with demographic setting a lot, they ranged from 6 million people to 30k people, and noone has registred. (apart from that one person but we dont talk ab him). Could you further ask questions that will help to narrow down the problem? I can just send you my demographic settings alongside other settings (like daily budget) etc. Thx for your initiative, I appreticate it

 

[riskycobra]

Hey guys, so.
I have a funnel that consists of: somewhat aged domain, cloaker setup, quality whitepage, good and optimised moneypage, there's a video I made on the moneypage that is of a good quality, and a lead form that sends the leads to google sheets. Each and every one of these elements work for a fact, I know that, triple - quadriple checked myself.
Now the main thing is, the ADS.
I post to FB for leads w "website" option in the settings, my audience is 30k - 300k people. (Finance vertical, age 50+, geo germany)
I use FB agency that is trusted and checked, so they are not the problem either.
Most of my ads dont go through the review and get rejected, although the creatives for the ads have been created by FB itself. A bit strange but okay.
Maybe it makes sense to switch from "leads" to "traffic" in the fb ads settings? It would significantly reduce the CPC and (in theory) allow more clients to see the moneypage, however the amount of people who get registred is non existent, I have got a single (!!!) sign - up with "leads" setup, and none with "traffic" option
If there's anyone who has worked (or working rn) in the same vertical age and geo, Please, I beg you, If you can write something in response.
I am getting desperate and willing to try anything that works.
Share your knowledge on ads set up, what demographics settings works best, I am really looking forward to reading your replies.
Thank you for reading, have a good day

FB’s killing finance ads in that age range. Clean funnel doesn’t matter it’s the niche.Polished ads get flagged. Go raw, native. New angles, new accounts.Traffic won’t save it. Try TikTok or native. FB's just not the move right now.

 

[Dimathecoolguy]

FB’s killing finance ads in that age range. Clean funnel doesn’t matter it’s the niche.Polished ads get flagged. Go raw, native. New angles, new accounts.Traffic won’t save it. Try TikTok or native. FB's just not the move right now.

thx for the reply g

 

[riskycobra]

thx for the reply g

Youre welcome, its nice to help.

 

[Dimathecoolguy]

Youre welcome, its nice to help.

are you in the same sphere as me? you have experience in this sphere?

 

[BET365DAYS AGENCY]

For the 50+ age group and the financial industry, low conversion rates are common, even with optimized sales funnels.
Switching from “leads” to “traffic” may increase clicks but not quality. Try
Keeping the “leads” goal the same, but simplifying the form and creative.
Running A/B campaigns with smaller age groups instead of one large group.
Targeting this age group requires a lot of small tests and patience. Hopefully, you will improve your performance soon.

 

[Angel Han]

You should try creating a lead capture form directly on Facebook, tweaking the content to avoid words related to “make money”, and testing different subgroups to see which ones respond best.

 

[Crai Hemry]

Switch from "leads" to "traffic" option in Facebook ads settings, but please note that this may decrease CPC and lead to fewer registrations on the moneypage. It's strange that most ads are rejected even when creatives are made by FB itself. Check demographics settings and try different targeting options to see what works best for your finance vertical, age 50+, geo Germany audience. Good luck with your ads setup!

I'd stick with leads here. I'd try testing smaller age segments and slightly different targeting to see what works best. Thanks for sharing

 

[Sweeky Laparl]

The financial industry in Germany is strictly censored by Facebook, especially when you target people 50 years old and over. So it is normal for ads to be rejected.
If you choose Traffic, Facebook only sends people who “click” but not people who “fill out the form”, so the CPC is cheap but there are no customers.
If you choose Lead, Facebook needs data to learn, so the results will be very low at first.
Best way:
Use Lead form right in Facebook to get the first 30-50 customers.
When you have data, switch to Conversion so Facebook can find the right people.
Avoid words like “make money”, “invest” – write lighter like “simple online opportunity”.

Thanks for the tips! I'll start with the Lead form to get some initial sign-ups and then try switching to Conversion later. Hopefully my campaigns will be better

 

[Dimathecoolguy]

Hey guys, so.
I have a funnel that consists of: somewhat aged domain, cloaker setup, quality whitepage, good and optimised moneypage, there's a video I made on the moneypage that is of a good quality, and a lead form that sends the leads to google sheets. Each and every one of these elements work for a fact, I know that, triple - quadriple checked myself.
Now the main thing is, the ADS.
I post to FB for leads w "website" option in the settings, my audience is 30k - 300k people. (Finance vertical, age 50+, geo germany)
I use FB agency that is trusted and checked, so they are not the problem either.
Most of my ads dont go through the review and get rejected, although the creatives for the ads have been created by FB itself. A bit strange but okay.
Maybe it makes sense to switch from "leads" to "traffic" in the fb ads settings? It would significantly reduce the CPC and (in theory) allow more clients to see the moneypage, however the amount of people who get registred is non existent, I have got a single (!!!) sign - up with "leads" setup, and none with "traffic" option
If there's anyone who has worked (or working rn) in the same vertical age and geo, Please, I beg you, If you can write something in response.
I am getting desperate and willing to try anything that works.
Share your knowledge on ads set up, what demographics settings works best, I am really looking forward to reading your replies.
Thank you for reading, have a good day

update: got a lead with a "traffic" option
Idk how that works, but that works.
maybe there's a chance that a person actually sees the content and signs up for this, what are your thought guys?
I'm making new creos rn, will post more campaigns for both traffic and lead options

 

[Ana Agency Marketing]

I understand your frustration. The main issue is getting ads rejected due to cloakers and campaign objectives. Stick with the "Leads" objective and focus on cleaning up your landing page as much as possible of any sensitive financial language to get past Facebook's AI moderation.

 

[riskycobra]

are you in the same sphere as me? you have experience in this sphere?

I'm usually in the social media space.

 

[agnescad7]

It sounds like you’ve set up a strong foundation already - having a solid funnel and verified accounts is a good start.
In some niches, switching from “Leads” to “Traffic” can indeed help reduce rejection rates and get more data faster, especially if your page has a clean structure.