nurture some BM/accounts

[Dat2068]

Hi guys, I am trying to scale up Facebook Ads and I am looking for a headache:

Should I focus on nurturing a few extremely trusted BMs/accounts to scale up the budget and run sustainably?

Or should I maintain the process of copying/passing through a large number, combining reasonable automation for faster testing and risk analysis?

 

[DavyDonez]

Both work, depends on your setup.

If you’ve got strong trust + aged assets, scale a few BMs long-term.
If you’re in risky/grey zones, volume beats stability — run many, rotate fast, automate, and expect losses.

Safe = quality.
Fast = quantity.

 

[ZenProxy]

Go with nurturing a few high-trust, deep BMs/accounts as your core — they’re more stable long term and build "trust capital" with Facebook. Run clones/automation only as side-experiments—use them to validate angles, creatives, or niches—but don’t let them become your backbone. If you try scaling via clones too aggressively, you’ll likely run into bans, restrictions, or scaling roadblocks.

 

[ViralPenguin]

Better to build a few solid trusted BMs for long-term, keep spares only as backup.

 

[Sweeky Laparl]

From my exp, focusing on a few strong, trusted BMs is more sustainable. Once they're warmed and stable, you can scale budgets much safer without worrying about constant replacements

 

[chewyzie]

Hi guys, I am trying to scale up Facebook Ads and I am looking for a headache:

Should I focus on nurturing a few extremely trusted BMs/accounts to scale up the budget and run sustainably?

Or should I maintain the process of copying/passing through a large number, combining reasonable automation for faster testing and risk analysis?

Stick to a few trusted accounts to scale safely and sustainably. Using many accounts with automation is faster but risky and often leads to bans. Quality over quantity.