Which strategy do you guys in 2025 choose

[Dat2068]

Which strategy do you guys in 2025 choose: build 2-3 extremely strong BMs for long-term scaling, or run virtualized clones with automation for quick testing? I think each direction has its own price, I want to hear more of everyone's real-life experiences.

 

[ZenProxy]

I’d lean toward building 2–3 strong BMs for sustainable, controllable scaling — deep accounts allow more reliable testing, learnings, and "trust capital." You can still run light virtualized clones as experiments, but don’t make them your core — use them for hypothesis testing, not as primary scaling engines.

 

[Calvin Leo]

Strong BMs last longer if you treat them right, worth the effort.

 

[LUCKY AGENCY MEDIA]

In 2025, most advertisers focus on building a few strong, compliant Business Managers for long-term stability. Scalable, trusted assets outperform short-term setups, especially as platforms tighten verification and policy enforcement.

 

[corbibbrim]

I’m currently testing the virtualized clone setup, it’s definitely faster for scaling and testing multiple offers, but it requires tight control over device/browser fingerprints and stable proxies to avoid mass flagging.

 

[Flickkaa]

Which strategy do you guys in 2025 choose: build 2-3 extremely strong BMs for long-term scaling, or run virtualized clones with automation for quick testing? I think each direction has its own price, I want to hear more of everyone's real-life experiences.

If you’re in it for the long haul, building 2-3 strong BMs is smarter for stability and scaling. Clones with automation are great for quick tests and fast wins, but they’re riskier and harder to sustain long-term. It really depends on whether you want fast results or solid growth.

 

[discreet_advantage]

We create a business manager, buy autoregs, and link personal advertising accounts with autoregs to the business manager. And we work with them.

 

[Fenasi2erim]

Trying a mix might be the best move solid foundations to build on, with occasional experiments to spot new opportunities. That way, you don’t put all your eggs in one basket.

 

[Elise Chloe]

I find the most effective is still to build a BM with a clean history, gradually nurture it with real profiles and accounts with natural behavior - more time consuming, but stable, less headache later.

 

[patriciange]

For long-term, sustainable gains, investing in 2-3 extremely strong business models is the way to go. It requires more dedicated effort upfront to build them right, but the payoff is often a solid foundation that scales well and requires less constant intervention. It's about building an asset.

 

[fahad13saleem]

In 2025, Meta’s system has shifted heavily toward trust-weighted assets. So, building 2–3 solid BMs is easily the smarter long-term play.

Virtualized clones still work for testing or gray niches, but Meta’s fingerprinting and behavior tracking catch even well-spoofed setups faster now. You’ll spend more time replacing than optimizing.

What’s worked best for us:
– 2–3 strong aged BMs with consistent activity
– 1–2 sandbox clone setups for fast idea testing
– Use clones only to validate creatives/offers → then move winning ones to strong BMs

TL;DR: Treat BMs like assets, not expendables. The more real your ad ecosystem looks, the more stable your scaling becomes.

 

[Manas Marketing Agency]

Build stable Bm containing your advertising account, strong fanpage to maintain customer status

 

[Erorist]

Focusing on a few strong BMs ensures consistency, while using virtualized clones sparingly lets you test niches without jeopardizing your main assets. Balance risk and growth based on your priorities.

 

[Nigel Moran]

Most marketers in 2025 choose a mix of short-form video and community-driven content for maximum reach and trust.

 

[brave warrior]

you should build a strong BM it will be more sustainable, it will be better in the long run, don't care about virtual things

 

[404Ninja]

I believe focusing on building 3-4 strong business models is the best strategy for long-term success. When you put your effort into creating solid, well-structured foundations, it leads to steady and reliable growth.

 

[Flux Agency]

Most 2025 Marketers do this hybrid. They test fast with virtualized clones, then migrate the winners to 1–2 strong BMs for scaling and longevity​

 

[RapidWorkers]

Which strategy do you guys in 2025 choose: build 2-3 extremely strong BMs for long-term scaling, or run virtualized clones with automation for quick testing? I think each direction has its own price, I want to hear more of everyone's real-life experiences.

Some focus on a few strong accounts for steady growth while others use multiple virtualized accounts for faster testing each approach has its risks and benefits

 

[l0vin]

In 2025, more people seem to favor strategies that balance short-term wins with long-term stability. Some go heavy on paid channels early, but what separates winners is doubling down on content, community, and retention after the initial push.
Another common theme: focus on automation and testing. Quick feedback loops help weed out what’s weak and reinvest in what’s working.
Also, the “hybrid” path—using a mix of paid + organic + retention tactics—often gives better ROI overall than trying to scale only from one angle.

 

[knightm]

I prefer building solid BMs, they last longer and save time.