Is there any update for Google in September?

Is there any update for Google in September?
Google removed documentation for several structured data types (e.g. course info, estimated salary, learning video, special announcement, vehicle listing) in September, indicating less relevance or usage in SERPs.

Resources: https://developers.google.com/search/updates
 
You mean like Helpful content update? I think they merged that with the core update since the last helpful content update wiped out a lot of good sites with google content and authority.

If there is one you can check that here: https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history
Yeah, looks like Google rolled the Helpful Content system into core updates now and that explains why we don’t see it separately anymore.
 
Yes, Google had a major SEO update in September 2025 focusing on content depth, user satisfaction, and social signals. It rewards detailed, original content and strong social engagement while reducing ranking for shallow or copied material. To adapt, focus on creating deep, helpful content and building real connections on social media.
 
Yes, Google had a major SEO update in September 2025 focusing on content depth, user satisfaction, and social signals. It rewards detailed, original content and strong social engagement while reducing ranking for shallow or copied material. To adapt, focus on creating deep, helpful content and building real connections on social media.
Exactly, no shortcuts anymore and just solid, original content and real connections. :)
 
No there has been no update in September. I think two months have passed without any major update. Next month we might see a new announcement.
 
Is there any update for Google in September?
Yes, Google rolled out updates in September 2025.
  • The August Spam Update finished on Sept 22, causing ranking changes.
  • Google also changed how impressions are tracked, so some sites saw drops in GSC data.
  • There’s more ranking volatility and focus on fresh, high-quality content.

So if you noticed sudden changes, it’s likely linked to these updates.
 
Is there any update for Google in September?
Something I noticed but haven’t seen ANYONE talk about is in local seo. I noticed right at the beginning of the update most of my /service-location pages were dropping and instead Google decided to show the core /service page. I know something they did had an effect on local pages because I see it has the same effect on my competitors.
 
Google has noticed that we are now focusing on AI-driven SEO, So, I think AI-based updates in the near future.
 
Is there any update for Google in September?
Yes — Google had a few updates in September 2025, including the AI-powered Search upgrades, Gemini integration in Chrome, and the August Spam Update that finished rolling out mid-September.
 
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