It really depends on your campaign goals and the level of control you want over your targeting.
If you're running a broad campaign and trying to test multiple audiences or different ad creatives, splitting your ads into multiple groups can help you identify what works best. It gives you more granular control to optimize each group based on performance.
On the other hand, if your target audience is fairly similar across the board, keeping everything in one ad group might save you time and allow Facebook’s algorithm to optimize more efficiently. Facebook tends to do a great job at automatically finding the best-performing audience and optimizing for it, especially if you're using a broad targeting approach.
It’s all about testing and seeing what works. You can always try both options and compare the results to figure out which setup performs best for your specific campaign!
If you're running a broad campaign and trying to test multiple audiences or different ad creatives, splitting your ads into multiple groups can help you identify what works best. It gives you more granular control to optimize each group based on performance.
On the other hand, if your target audience is fairly similar across the board, keeping everything in one ad group might save you time and allow Facebook’s algorithm to optimize more efficiently. Facebook tends to do a great job at automatically finding the best-performing audience and optimizing for it, especially if you're using a broad targeting approach.
It’s all about testing and seeing what works. You can always try both options and compare the results to figure out which setup performs best for your specific campaign!