Do You Still Use Facebook for Anything Besides Ads?

[Davidson1]

I feel like Facebook is mostly pay-to-play now. Curious, do any of you still use it for organic traffic, groups, or anything else?

 

[Ana Agency Marketing]

It is true that Facebook now mainly requires paying to have high reach, especially with Fanpages. However, it is still possible to effectively exploit groups, personal profiles, and short video content (Reels) to attract natural traffic.

 

[KloudBucket]

Just using facebook for running ads campaign, But many people using facebook to get organic traffic.
Till now many business only depended on facebook organic traffic.

 

[Mr.Lee Agency]

You can still create content and make money from Facebook, or sell everything with Facebook marketplace.

 

[leisahorg]

Finding organic traffic is absolutely necessary and any business or individual who does business online should optimize it for themselves. It will reduce your advertising costs quite a bit if you have good natural search results.

 

[medialounge]

Yes some creators i know still thrive on organic reach. Like comedians, bloggers etc

 

[melinashin]

in my country, facebook is one of the most popular social channels. so besides ads, I use it to contact with people

 

[Elise Chloe]

It's true that Facebook is increasingly “pay-to-play”, but there are still people who take advantage of organic traffic from groups, community content or personal branding.

 

[jerrytalley3597]

You're not wrong Facebook has definitely shifted more towards a "pay-to-play" model, especially with its algorithms prioritizing paid content and ads over organic reach. That said, some people and businesses still manage to generate organic traffic, primarily through Facebook Groups and organic posts that leverage community engagement.

 

[BBIM AGENCY]

Many businesses are increasingly focusing on organic traffic from Facebook, even though many have spent a lot on advertising. They want to focus on content to boost their reputation.

 

["Priti Keer "]

Organic reach feels dead on pages, but groups still have some life

 

[aprildfwida]

Organic reach is much lower than before, but if the content is consistent and valuable, groups and pages can still bring results without relying only on ads.

 

[Re Mandoza]

I feel like Facebook is mostly pay-to-play now. Curious, do any of you still use it for organic traffic, groups, or anything else?

Yep, still some life in FB outside ads. Groups are gold if you run them right, and organic reach on Reels is better than pages. Marketplace is solid for flips too. But yeah, if you want scale, ads are the real driver in 2025

 

[microbyte9]

I think it depends on your niche, choosing the platform based on niche always bring better result in my experience.

 

[chanzchanni]

yes bro besides running ads, almost is using for contact

 

[MDG Agency]

This year Facebook has been quite unstable with BH campaigns.

 

[ViTuyen]

I feel like Facebook is mostly pay-to-play now. Curious, do any of you still use it for organic traffic, groups, or anything else?

The cost on Facebook is currently very high, to operate stably you need to be an experienced person and know how to manage and distribute the budget.

 

[Seonetworkuk]

I feel like Facebook is mostly pay-to-play now. Curious, do any of you still use it for organic traffic, groups, or anything else?

Yes i do use Google & Snapchat Ads But Snapchat Ads have just started so i cant say anything other then this You are right that the cost have Incresed Significantly like about 20% higher then previous 3 months

 

[TA Agency]

I feel like Facebook is mostly pay-to-play now. Curious, do any of you still use it for organic traffic, groups, or anything else?

Facebook is still my main source of income right now
I have to adapt quickly to FB updates to survive

 

[TDF Media]

Totally agree, organic reach from pages is almost gone. But groups still have life — niche communities with engaged members can drive decent traffic if you nurture them. Also, posting short-form video/Reels helps since FB still pushes them in feed without ad spend. It’s not what it was 5 years ago, but there’s still some organic juice left if you focus on the right formats.