Facebook Ads Management - Dealing with Spam and Irrelevant Comments

[Hozzby Fox]

I am managing Facebook Ads for our business page and have noticed a high volume of random, irrelevant comments (such as just the word "nice") on our ads. What is the reason for this, and what is the best strategy for handling them? Should I hide each comment?

 

[Cates Digital Provider]

Yeah, that’s pretty common with FB ads. A lot of it comes from low-quality engagement (sometimes bots, sometimes click-farm type activity). The “nice”, emojis, or random words are usually fake accounts trying to look active.

 

[Hozzby Fox]

Yeah, that’s pretty common with FB ads. A lot of it comes from low-quality engagement (sometimes bots, sometimes click-farm type activity). The “nice”, emojis, or random words are usually fake accounts trying to look active.

Ohh I see, that makes sense now. I was wondering why most comments on FB ads are just random emojis or 1-2 words like “nice”. I didn’t realise a lot of it comes from fake accs or click farms. So basically its not something we can fully control right? Just focus on targeting and ad quality?