Update
Right, so this will probably be a long update, long due. Last when I left you off it was August 2024 and the site was looking good, growing month-to-month and we just started earning from Journey by Mediavine. Around this time I was out travelling and setting up base in Spain, which didn't exactly go as planned.
Here's what happened
I still was working on the website but not as much as I probably should have. Along side the website I also set up an Amazon arbitrage business with FBA, I was making decent money until they started messing with me for no reason at all. The first payment went through, no problem. However, when it got time for the second payment they declined my bank info as well as my business info. To this day they still owe me thousands of euros and I have given up on trying to please them. After resubmitting my papers for the third time they outright banned me for 6 months, I'll never work with Amazon EU again.
In the middle of all this shit the website tanked in the December 2024 update. I'll get to that in more detail shortly. Coupled with a severe mid life crisis and I started drinking heavily, probably one of the worst moments in my life. So I had to pack up and leave, move back home and try to figure everything out from the beginning again. My only income during this time was from student loans and a bit of savings. I'd say it was the right decision to move home but I'm still not quite alright. Been battling with some mental health problems ever since and still drinking a bit too much but it's getting better at least.
That's probably the biggest reason why I disappeared from BHW. The second reason was that I lost all hope for the website and IM in general.
The website: The downfall, the return and the future
As I mentioned the website got absolutely gutted in December of 2024. First I want to cover the stats for the months leading up to the Google update.
August actually saw some great improvements compared to July, and we ended up with 20.5k clicks in GSC, the keywords started ranking in the top 2 with some still at #3. Here's a screenshot of that:
In september we only grew a little:
And here is October with a slight growth as well:
And finally the month of November was the best one to date with just over 32k clicks:
Not too bad for a website set up in May. In terms of ad revenue we got the following from Journey by Mediavine.
September: $128
October: $124
November: $147
Unfortunately I don't have access to the RPM for these months but it wasn't the best, I'll tell you that.
Now come December, the website did grow quite a bit initially with around 1200-1300 clicks daily and all-time-high of 1509 clicks. But as you can see just before Christmas it got hit by the algorithm. Still we managed to make $155 for the month which wasnt all that bad.
During this time I tried to just keep publishing pages and buying backlinks in hopes that it would recover. That never happened... So I kind of gave up on everything.
As you can see there was no improvements at all for the first quarter and a bit. I noticed one of my competitors had also fallen off so I started tracking them. Suddenly they were back and ranking just fine. I really tried to find what they had done to recover and I saw that they had revomed A LOT of pages, as well as all their translations. So I removed about 150 of the low performing pages from prior to the update. I also removed all my translations as I had just started translating the site back in October/November.
Suddenly, out of the blue, one day I checked my ad revenue and saw that it was up by quite a bit (still not much but compared to Q1). So I went to check my GSC and rankings and to my surprise it was finally ranking again. I've tried to look for another explanation but I don't think there was any update at the time so most likely it was due to me removing all those pages.
Here's my GSC from May:
Still down a bit over 20k from November but this was a sign that Google had new trust for the site. It's actually insane that it jumped from 70 daily clicks to almost 650 in just two days.
This is when I decided to go back and try again. Slowly building the website back up, adding just a few pages per week and hoping it would grow even more. It felt like forever but I couldn't seem to get past the 700 mark for 4 months, it was completely flat all the way through August. Until yesterday, we almost broke 900 clicks:
I know September is far from over but I really do hope that this is a trend that will continue. My ad revenue has been stable around $120-140 the past few months. However, today when I look at the last 28 days it's up to $192 with the last two days both bringing in just over $10/day.
Perhaps the traffic and revenue will jump up and down a bit for the next couple of weeks but I'm finally seeing something positive here and thought I would share it with you.
Moving forward
I will not be doing any translations at all for this website, at least not for another couple of years when perhaps Google shows more trust. My thoughts are that I will grow this slowly for a while, publishing 2 pages, 2 times per week (so total 4 per week).
Another good news is that I'm getting tons of organic backlinks from Reddit, and they seem to prefer my site over the competition in many cases!
Final words
The past year has been a hell of a experience, both physically and mentally, I really hope you guys have had a good year. I'll try to update monthly again, even if people don't read these journeys any longer (there really are none in this forum these days, which is quite sad). I'll do it for myself, to try and motivate myself and to clear my head a bit.