I’m still figuring things out myself, to be honest, but I’ve already noticed a few patterns.
In terms of structure — I now use more FAQ sections, clear bullet lists, and short paragraphs. AI seems to love when it can grab a direct answer quickly. Also, I started writing headings as actual user questions — and that works.
Co-citations are another interesting one I began mentioning authoritative sources even without links. Things like “according to a McKinsey study” or “as noted by Google.” AI picks that up and boosts relevance.
But what really works is when content doesn’t just answer a single question, but covers the entire topic in depth. AI isn’t chasing keywords — it’s looking for meaning. So now I write longer guides that go over every aspect of the subject.
I also add more examples, case studies, and numbers. AI loves specifics — not just “helped increase sales,” but “conversion rate grew from 2% to 5% in one month.”
And here’s another trick — I include a summary at the top of the article. A short block with the key takeaways. AI often grabs that section for its answers.
